Brand Tone

Knowledgeable, Spiritual/Holistic, Respectful/Ethical, Personal/Approachable, Trustworthy

Brand Values

• •Well-being/Fulfillment
• •Quality
• •Nature/Respect for Source
• •Guidance/Education
• •Authenticity

Best Practices

• •Educate and Inform: Always provide clear, accurate information about the origins, properties (spiritual, not unsubstantiated medical claims), and suggested uses of the stones and crystals, reinforcing the knowledgeable aspect of the brand.
• •Emphasize Ethical Sourcing & Quality: Consistently mention the careful selection process and respect for nature in sourcing, highlighting the brand's ethical and quality-focused values.
• •Maintain a Personal and Supportive Voice: Even in written communication, strive for a tone that feels approachable and supportive, aligning with the stated value of "personal and in-depth contact".
• •Use High-Quality Visuals: Showcase the natural beauty of the stones and crystals with professional photography that highlights their unique features.
• •Incorporate Customer Testimonials: Share positive experiences from customers who have benefited from the products, building trust and credibility.

Social Perception

A trusted source for high-quality, ethically sourced crystals and stones, known for its knowledgeable staff and commitment to customer well-being and spiritual growth.

Copy Examples

• •Our ethically sourced Moldavite, rich in cosmic energy, can guide your spiritual journey.
• •Each crystal at Gratitude Boutique is chosen with intention, to support your path to fulfillment.
• •From raw, natural beauty to elegantly crafted jewelry, our crystals are a testament to nature's artistry.
• •Discover the unique energetic properties of Tanzanite, carefully selected for its transformative power.
• •Since 2005, we've been dedicated to providing high-quality crystals, ethically sourced and chosen with intention.