Brand Tone

Elegant, evocative, and serene, with a touch of informed sophistication.

Brand Values

• •Luxury
• •Heritage
• •Sustainability
• •Quality
• •Sensory Experience

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., elegant, evocative, serene, informed) and provide "do" and "don't" examples for phrasing.
• •Focus on Storytelling: Weave the narrative of Luxembourgish inspiration, natural ingredients, and craftsmanship into product descriptions, blog posts, and any other communications.
• •Emphasize the sensory experience: Focus on describing how the candle smells and feels.
• •Highlight the brand's sustainability practices in all communications.
• •Maintain a consistent tone across all platforms, from product descriptions to social media posts.

Social Perception

A luxurious, sustainable, and high-quality brand that evokes the beauty and heritage of Luxembourg.

Copy Examples

• •"Illuminate your space with the essence of Luxembourg."
• •"The Grand Duchy candle is a tribute to the beauty and heritage of this unique nation."
• •"Experience the captivating ambiance created by our luxurious scent."
• •"Hand-poured with natural waxes and infused with exquisite fragrances."
• •"Our candles are sustainably sourced and crafted with the finest ingredients."