Brand Tone

Authentic & Transparent, Health-Conscious & Pure, Premium & High-Quality, Approachable & Educational, Calm & Serene

Brand Values

• •Quality: Sourcing high-grade, authentic Japanese matcha is paramount. This includes freshness and vibrant color.
• •Authenticity: Offering genuine matcha from respected Japanese producers like Marukyu-Koyamaen in Uji, Kyoto.
• •Customer Well-being: Promoting the health benefits of matcha and providing a product that contributes to a healthy lifestyle.
• •Transparency: Being open about the source and processing of their matcha.
• •Customer Satisfaction: Aiming to provide a superior product that meets customer expectations for taste and quality.

Best Practices

• •Prioritize Authenticity and Origin: Always highlight the Japanese origin (Kyoto, Uji) and the partnership with quality producers like Marukyu-Koyamaen. Use Japanese terms where appropriate (e.g., "chawan," "chasen") if explaining preparation, but ensure clarity for a global audience.
• •Emphasize Quality and Sensory Details: Use descriptive language that appeals to the senses – vibrant green color, fine texture, smooth taste, lack of bitterness, creamy froth, vegetal or grassy notes (when positive).
• •Focus on Benefits, Not Just Features: Connect the qualities of the matcha (e.g., organic, high L-theanine) to tangible benefits for the customer (e.g., sustained energy, calm focus, overall well-being, guilt-free indulgence).
• •Maintain an Educated yet Approachable Voice: Provide information clearly and simply. While the product is premium, the tone should be welcoming to newcomers, guiding them rather than alienating them with overly technical jargon.
• •Be Consistent Across All Platforms: Ensure that the language used on the website, social media, email marketing, and product descriptions aligns with the established brand tone of being premium, authentic, health-conscious, and approachable. Regularly review content to ensure it reflects these core values.

Social Perception

Highly Regarded for Quality, Authentic Japanese Matcha Source, Trustworthy, Good for Daily Use and Special Occasions, Positive Customer Service Experiences

Copy Examples

• •Headline: Experience True Japanese Matcha. Pure, Vibrant, Unforgettable. Body: Straight from the heart of Uji, Kyoto, Grace Matcha brings you an unparalleled tea experience. Our organically grown leaves are stone-ground to perfection, preserving the delicate flavors and potent nutrients. Discover the smooth, rich taste that has matcha lovers choosing Grace. No bitterness, just pure vitality. Call to Action: Shop Your Serenity.
• •Headline: Elevate Your Ritual. Elevate Your Well-being. Body: Grace Matcha isn't just a drink; it's a moment of mindful energy. Sourced from the award-winning Marukyu-Koyamaen, our matcha offers a vibrant green hue, a creamy texture, and a subtly sweet finish. Fuel your day naturally and embrace the art of Japanese tea. Call to Action: Discover Our Collections.
• •Headline: From Our Fields in Kyoto, To Your Cup. The Grace Matcha Promise. Body: We believe in transparency and the finest quality. That’s why we partner directly with esteemed tea artisans in Japan to bring you certified organic matcha. Taste the difference that authentic sourcing and meticulous care make. Unlock sustained energy and calm focus with every sip. Call to Action: Learn Our Story. Taste Our Matcha.
• •Headline: New to Matcha? Start with Grace. Loved by Connoisseurs. Body: Whether you're crafting your first matcha latte or are a seasoned tea ceremony enthusiast, Grace Matcha offers the perfect grade for you. Our Regular Matcha is smooth and approachable, while our Ceremonial Grade delivers an exquisite experience. Let us guide you to your perfect cup. Call to Action: Find Your Grade.
• •Headline: The Secret to Vibrant Health & Lasting Energy? It’s Grace Matcha. Body: Packed with antioxidants and the unique amino acid L-theanine, our premium organic matcha provides a gentle energy boost without the jitters. Support your well-being with a tradition cherished for centuries. Pure, potent, and profoundly delicious. Call to Action: Embrace a Healthier You.