Brand Tone

Off-beat, Rule-Breaking, Naturalistic, Wild, Edgy, Cool, Artistic, Creative, Approachable, Unpretentious, Passionate

Brand Values

• •Individuality & Uniqueness
• •Natural Beauty & Authenticity
• •Creativity & Artistic Expression
• •Breaking Convention
• •Customer Education & Empowerment
• •Quality
• •Sustainability
• •Keeping it Green

Best Practices

• •Embrace the "Off-Beat" and "Rule-Breaking" Mentality: Actively challenge traditional floral language. Use unexpected words, a slightly rebellious attitude, and a conversational, informal style. Think "edgy London-centric Victoriana, indie alternative" as inspirations.
• •Speak with Passion and Authenticity: Let genuine enthusiasm for flowers, plants, and creative design shine through. Share Nik Southern’s founding story and philosophy of letting flowers "dance and sing."
• •Use Vivid, Evocative Descriptions of Natural Beauty: Focus on texture, movement, and the "undone" look. Paint a picture of wildness and abundance, inspired by "tumbling patches of wildflowers."
• •Inject Humour and Playfulness (where appropriate): Don't be afraid to be a bit cheeky or use colloquial language (e.g., "gaff," "babes," "damn that looks awesome"). This makes the brand more relatable and memorable.
• •Prioritize Uniqueness and Individuality in Messaging: Continuously reinforce that no two Grace & Thorn creations are the same. Highlight the bespoke nature and the artistic flair that goes into every arrangement.

Social Perception

Trendsetting, Fashionable, Artistic, High Quality, Reliable, Easy to Work With (especially for weddings), Unique, Distinctive, East London Cool, Inspiring

Copy Examples

• •Forget polite posies. Our new [Bouquet Name] arrangement is a full-on floral riot. Wild, untamed, and unapologetically Grace & Thorn. Ready to break some rules? Link in bio. #GraceAndThorn #RuleBreakingFlorist #LondonFlowers #WildBouquet #OffBeatBlooms
• •We don't do boring flowers. We do fistfuls of wild beauty, curated chaos, and blooms that tell a story. This is floristry, unleashed. This is Grace & Thorn. #DamnThatLooksAwesome
• •Tired of flowers that just sit there? Our workshops are all about getting your hands dirty and letting your creativity run wild. Learn the Grace & Thorn way – no rules, just pure floral expression. (Warning: may cause extreme plant happiness). #FlowerWorkshopLondon #GraceAndThornSchool #UnleashYourInnerFlorist
• •This ain't your grandma's fern (no offense, nan). Meet [Plant Name], a leafy badass ready to green up your gaff. Low-maintenance, high-impact, and guaranteed to make your mates jealous. #HouseplantsOfLondon #GreenUpYourGaff #GraceAndThornPlants #UrbanJungle
• •Your wedding flowers shouldn't be an afterthought. They should be as unique, bold, and ridiculously cool as you are. Let's make some floral magic that’s anything but ordinary. Explore our 'Ready To Wear' or go bespoke. #WeddingFlowersLondon #GraceAndThornWeddings #AntiBride #CoolWeddingFlowers #NoTwoAlike