Brand Tone

Inspiring, Friendly, Enthusiastic, Supportive, Playful

Brand Values

• •Creativity & Self-Expression
• •Accessibility & Inclusivity
• •Quality
• •Community
• •Inspiration
• •Joy & Fun

Best Practices

• •Develop a Brand Voice Guide
• •Focus on "You" and "Your Creativity"
• •Embrace Positivity and Encouragement
• •Incorporate User-Generated Content (UGC) Language
• •Be Consistent Across Platforms, Adapt for Nuance

Social Perception

Generally positive, perceived as a source of affordable and decent quality art supplies. Customers appreciate the wide selection and the frequent introduction of new and interesting products. The community aspect is well-received, with many enjoying the sharing of art and the supportive environment fostered on social media.

Copy Examples

• •Instagram Post (Showcasing a new watercolor set): Dive into a world of color! 🎨✨ Our NEW 'AquaBloom' Watercolor Set is here to help your imagination flourish. Perfect for dreamy landscapes or vibrant abstracts. What will you create first? Share your art with #GrabieArt and let's inspire each other! #Grabie watercolors #UnleashYourInnerArtist #ArtIsForEveryone
• •Facebook Ad (Targeting beginners): Ever thought about painting but didn't know where to start? 🤔 Grabie is here for you! Our beginner-friendly kits have everything you need to take the plunge. Quality supplies, inspiring tutorials, and a supportive community await. Your artistic adventure starts now! Shop [Link] and save 15% on your first order!
• •TikTok Video Caption (Fast-paced art creation): POV: You just got your Grabie markers and the ideas won't stop flowing! ✍️🌈 Get yours and let the creativity explode! #grabieart #artsupplies #tiktokmademebuyit #creativevibes #satisfyingart
• •Email Subject Line (Promoting a sale): 💖 Unleash Your Creativity (for less!) Our Spring Art Sale is ON! Email Body Snippet: Hey [Customer Name], ready to stock up on inspiration? Our Spring Art Sale is bursting with amazing deals on your favorite Grabie supplies. From vibrant paints to smooth pens, find everything you need to bring your visions to life. Let's make something beautiful together!
• •Website Banner (Homepage): Your Masterpiece Awaits. Premium Art Supplies. Endless Inspiration. Join the Grabie Community!