Brand Tone

Inspiring and Encouraging, Supportive and Empathetic, Accessible and Inclusive, Community-Oriented and Friendly, Playful and Fun

Brand Values

• •Mental Wellness
• •Accessibility
• •Creativity and Self-Expression
• •Community and Inclusivity
• •Giving Back
• •Quality and Innovation
• •Responsible Sourcing & Zero Waste

Best Practices

• •Prioritize "Mental Wellness" Language: Consistently weave in words and phrases that evoke calm, healing, self-expression, and the therapeutic benefits of art (e.g., "unwind," "soothe," "mindful," "creative escape," "healing power").
• •Be Inclusive and Encouraging: Use welcoming language that speaks to all skill levels and backgrounds. Avoid jargon or exclusionary terms. Focus on empowerment and the joy of the creative process itself, rather than just the outcome.
• •Maintain an Uplifting and Positive Voice: Even when addressing issues like anxiety, frame art as a positive solution and a path to well-being. Keep the tone hopeful and inspiring.
• •Foster a Sense of Community: Use "we," "us," and "our community" to build a connection. Encourage sharing and interaction. Highlight user-generated content and stories when possible.
• •Clearly Communicate Brand Values Beyond Products: Regularly mention initiatives like the Grabie Art Fund to reinforce the brand's commitment to giving back and making art accessible, showing that purchasing from Grabie contributes to a larger positive impact.

Social Perception

Positive Impact on Mental Health, Good Quality for the Price, Engaging and Community-Focused, Emerging Brand with Strong Marketing, Some Skepticism Regarding Uniqueness/Origin

Copy Examples

• •Headline: Unlock Your Inner Peace, One Stroke at a Time. Body: Feeling overwhelmed? Our latest collection of soothing watercolors and mindful art kits are designed to help you unwind, express yourself, and find your calm. Art isn't just about a finished piece—it's about the journey. Start yours with Grabie today. #GrabieArtTherapy #CreativeWellness
• •Headline: No Art Degree? No Problem! Body: At Grabie, we believe everyone is an artist! Our beginner-friendly acrylic marker sets are packed with vibrant colors and easy-to-follow guides, making it simple to jumpstart your creative adventure. Let go of perfection and just have fun! What masterpiece will you create? #ArtForAll #GrabieBeginners
• •Headline: More Than Just Supplies, It's a Creative Hug. Body: Our Art Club Box isn't just a delivery; it's a monthly dose of joy, inspiration, and a reminder to take time for yourself. Packed with quality goodies curated for your mental well-being. Because you deserve a creative escape. Join the Grabie family! #GrabieArtClub #SelfCareThroughArt
• •Headline: Your Imagination's New Playground. Body: From dazzling glitter pens to rich acrylics, Grabie gives you the tools to bring your wildest ideas to life. Don't just dream it, draw it, paint it, create it! What colors are you feeling today? #UnleashCreativity #GrabieColors
• •Headline: Create. Heal. Connect. With Grabie. Body: We're passionate about the power of art to support mental health and build community. Every Grabie purchase helps us donate art supplies to those in need through the Grabie Art Fund. Join us in making the world a little brighter, one artwork at a time. #MayTheArtBeWithYou #GrabieGivesBack