Brand Tone

Supportive, Informative, and Aspirational.

Brand Values

• •Natural Purity
• •Health and Wellness
• •Quality and Heritage
• •Efficacy

Best Practices

• •Lead with the Benefit, Support with the Ingredient: Start your copy by addressing the customer's need (e.g., "Feel refreshed and renewed," "Unwind after a long day"). Then, explain how your natural ingredients (e.g., "with cleansing senna leaf," "with calming chamomile") deliver that benefit.
• •Use Supportive and Empowering Language: Frame your products as tools that help customers achieve their own goals. Use phrases like "Support your journey," "A step towards wellness," and "Find your balance." Avoid language that makes definitive health claims.
• •Always Highlight "100% Natural": This is a core value and a key differentiator. Ensure this phrase, or variations like "all-natural" and "no artificial additives," is present in product descriptions, social media bios, and ad copy.
• •Be Transparent About Effects: Acknowledge the powerful nature of the cleansing teas. Use responsible language like "a gentle laxative for occasional irregularity" or "drink in moderation." This builds trust and helps manage customer expectations, reducing negative feedback.
• •Encourage a Holistic View of Health: Position the teas as one component of a healthy lifestyle. Regularly include phrases like "pairs perfectly with a balanced diet and regular exercise" to ground the product's benefits within a broader wellness context.

Social Perception

effective and accessible wellness brand, albeit one that requires cautious use.

Copy Examples

• •Your Natural Kickstart. Ready for a fresh start? Our Hyleys Slim Tea blends the power of green tea with 100% natural senna leaf to gently cleanse and support your wellness goals. Feel lighter, one delicious cup at a time.
• •Find Your Inner Balance. When you feel good on the inside, it shows. Our Colon Cleanse tea is a gentle, caffeine-free blend of natural herbs designed to help relieve occasional constipation and reduce bloating. Sip in the evening for a comfortable tomorrow.
• •A Cup of Wellness for Every Mood. Whether you need to energize, detoxify, or unwind, our wellness collection has a natural blend for you. Discover your new favorite ritual and support your body’s needs from morning to night.
• •The Hyleys Glow is Real! We love seeing you embrace your wellness journey! Thousands of people across Canada trust Hyleys to be their partner in health. Share how you enjoy your cup with #HyleysCanada for a chance to be featured.
• •Support Your Goals, Naturally. Give your metabolism a natural boost. Our Garcinia Cambogia tea is expertly blended with pure green tea to help curb cravings and support the metabolism of fat and carbohydrates, making it the perfect partner for your healthy diet and exercise plan.