Brand Tone

Knowledgeable and Authoritative, Professional and Reliable, Customer-Focused and Supportive, Traditional and Established

Brand Values

• •Quality
• •Consistency and Reliability
• •Customer Profitability and Success
• •Expertise and Trust
• •Integrity and Transparency

Best Practices

• •Prioritize Farmer Success: Always frame benefits in terms of how they help the farmer achieve their goals (e.g., "increase your milk production," "improve herd profitability," "simplify your feed management").
• •Emphasize Quality and Consistency: Regularly use keywords like "quality," "consistent," "reliable," "fixed formulation," and "proven results" to reinforce these core brand values.
• •Be Informative and Authoritative (but Accessible): Provide factual, helpful information. While showcasing expertise, avoid overly technical jargon unless clearly explained. The tone should be that of a trusted, knowledgeable advisor.
• •Use Testimonial Language as Inspiration: Incorporate the voice of satisfied customers. Phrases like "quality counts," "fantastic difference," or "best advice" can inspire copy that resonates authentically.
• •Maintain a Professional and Straightforward Style: The language should be clear, direct, and focused on practical benefits rather than overly elaborate or gimmicky phrasing. The tone is serious about agriculture and the farmer's livelihood.

Social Perception

GP Feeds is generally perceived very positively by its customers and the farming community as a High-Quality Provider, Knowledgeable and Supportive Partner, Reliable and Consistent, Good Value, and Trustworthy.

Copy Examples

• •Headline: Maximize Your Herd's Potential. Trust GP Feeds for Consistent Quality. Body: For over 25 years, GP Feeds has been committed to one simple philosophy: quality raw materials and fixed formulations for optimal animal performance and farm profitability. Our experienced team provides tailored nutritional advice to ensure your dairy, calf, beef, or sheep enterprise thrives. Discover the GP Feeds difference – because consistency counts.
• •Headline: Don't Gamble with Your Feed. Choose GP Feeds' Fixed Formulations. Body: Tired of feed inconsistencies affecting your yields? At GP Feeds, our fixed formulation policy means the ration you order is the ration you get, every time. We believe in transparency and quality you can rely on, helping you achieve predictable results and better profitability.
• •Headline: Expert Advice, Measurable Results. That's the GP Feeds Promise. Body: Beyond top-quality feeds, GP Feeds offers comprehensive nutritional support, including silage analysis and dairy costings. Our expert team is dedicated to your farm's success, providing the insights you need to enhance productivity and animal health. Let us partner with you for a more profitable future.
• •Headline: Quality In, Quality Out. Fuel Your Farm with GP Feeds. Body: We know that the health and performance of your livestock are paramount. That’s why GP Feeds uses only high-quality ingredients in our carefully formulated compounds and blends. Join over 1500 satisfied farmers who trust us to deliver results.
• •Headline: Boosting Your Bottom Line: It Starts with the Right Nutrition. Body: GP Feeds is dedicated to enhancing your farm's profitability through superior animal nutrition. Our tailored feed solutions and expert advice help improve milk yields, growth rates, and overall herd health, delivering tangible returns on your investment. Talk to us today about a feed plan that works for you.