Brand Tone

approachable, informative, and caring

Brand Values

• •Health and Wellbeing
• •Effectiveness and Quality
• •Simplicity and Accessibility
• •Problem Solving

Best Practices

• •Always Lead with Empathy and Understanding: Acknowledge the customer's problem (e.g., poor sleep, snoring) before presenting the solution.
• •Keep it Clear and Informative: Avoid overly technical jargon. Explain the "why" behind the product (benefits of nasal breathing) in simple terms.
• •Maintain an Approachable and Supportive Voice: Use welcoming language. Position the brand as a helpful guide on their journey to better health.
• •Focus on Benefits, Not Just Features: Highlight how Zippit improves lives (e.g., "more energy," "better sleep quality," "no more dry mouth") rather than just stating what the product is.
• •Ensure Authenticity: Continue to share the brand story and genuine customer experiences to build trust and relatability.

Social Perception

Customers who have reviewed the product generally perceive Zippit mouth tape as effective for its intended purpose, particularly in terms of adhesion and improving sleep/reducing snoring. The brand is perceived as being focused on a specific health niche (nasal breathing and sleep improvement). The founder's story adds a layer of authenticity and relatability. On TikTok, the perception is largely positive, with users sharing their own experiences and some promoting the product as gifted.

Copy Examples

• •Headline: Tired of restless nights? Breathe easier, sleep deeper with Zippit. Your journey to more energy starts tonight.
• •Social Media Post: Did you know nasal breathing can be a game-changer for your sleep and energy levels? 🤔 Our hypoallergenic mouth tape is designed to help you make the switch, comfortably and effectively. Learn more about the power of a good night's breath! #Zippit #BreatheWell #SleepBetter #MoreEnergy
• •Product Description Snippet: Crafted for comfort and a secure fit, Zippit mouth tape gently encourages nasal breathing throughout the night. Wake up refreshed, without the dry mouth or the sound of snoring. Simple, effective, and designed for a better you.
• •Email Subject Line: Unlock More Energy: The Simple Secret is How You Breathe at Night.
• •Ad Copy: Snoring keeping you (or your partner) up? Zippit offers a gentle, effective way to promote quieter nights and more energized days. Try it risk-free with our satisfaction guarantee! [Link]