Brand Tone

Premium & Authentic, Sensory & Evocative, Trustworthy & Customer-Focused, Passionate & Appreciative

Brand Values

• •Quality
• •Authenticity
• •Customer Satisfaction
• •Ethical & Sustainable Sourcing
• •Sensory Experience

Best Practices

• •Develop a Brand Voice Chart: Internally document key characteristics of the Gousse d'Or voice (e.g., adjectives: Premium, Authentic, Sensory, Passionate, Trustworthy). Include 'words we use' (e.g., excellence, authentic, aroma, terroir, artisanal, sublime) and 'words we avoid' (e.g., cheap, artificial, basic, okay).
• •Prioritize Sensory Language: Consistently use vivid words that appeal to smell, taste, and sight when describing the vanilla (e.g., 'intoxicating perfume,' 'creamy notes,' 'deep brown hue,' 'plump beans').
• •Emphasize Origin and Craftsmanship: Regularly weave in the story of the Madagascar origin, Bourbon quality, and the care taken in sourcing and handling the vanilla beans. This reinforces authenticity and premium value.
• •Maintain an Educational yet Accessible Tone: While highlighting the premium nature, ensure that information about using vanilla (especially in recipes on TikTok/Instagram) is clear, inspiring, and not overly technical, making the product feel accessible to aspiring home bakers as well as professionals.
• •Incorporate Customer Language (Authentically): Monitor customer reviews and social media comments for recurring positive phrases and sentiments. Subtly reflect this language back in marketing copy to resonate with the target audience and show the brand is listening (e.g., if customers frequently mention the 'heavenly scent,' this can be incorporated).

Social Perception

High-Quality Product, Reliable Supplier, Specialist/Expert in Vanilla, Engaging (on Social Media)

Copy Examples

• •Gousse d'Or: Unearth the Soul of Madagascar. Pure Bourbon Vanilla for an Unforgettable Culinary Journey.
• •Each Gousse d'Or vanilla bean is a masterpiece of nature and tradition. Hand-selected in Madagascar, our Bourbon beans are plump, rich in aromatic caviar, and promise an intoxicating perfume that will elevate your creations from simple to sublime.
• •Weekend baking just reached a new level of bliss. The rich, creamy aroma of Gousse d'Or Bourbon vanilla infusing our [Dessert Name] is pure poetry. What are you creating with the magic of true vanilla today? #GousseDOr #BourbonVanilla #MadagascarVanilla #ArtisanBaking #SensoryExperience
• •Stop scrolling! Want to know the secret to ridiculously good [Dish Name]? It starts with THIS. Gousse d'Or's Madagascar Bourbon vanilla – the aroma alone is insane! Let me show you...
• •Experience Vanilla Anew ✨ Inside: The Gousse d'Or Difference.