Brand Tone

Commercial and product-focused, aiming to be helpful and advisory on the website and blog, while being casual and visually-driven on social media.

Brand Values

• •Variety and Selection
• •Industry Expertise
• •Accessibility
• •Customer Support

Best Practices

• •Amplify the 'Expert' Voice: Consistently leverage your 20+ years of experience. Create more blog content, how-to guides, and comparison articles that position you as a knowledgeable leader, not just a retailer. This builds trust and can help counteract negative service reviews.
• •Maintain a Helpful, Not Just a 'Salesy,' Tone: In all communications, from product descriptions to social media, frame the message around helping the customer find the right product for their needs, rather than just pushing a sale. Use phrases like 'If you're looking for...' or 'Perfect for those who...'
• •Ensure Visual Consistency: Continue to use high-quality, clean, and professional photography across all platforms. This reinforces a perception of quality and legitimacy, which is crucial given the mixed online reviews.
• •Adopt a Proactive and Transparent Customer Service Voice: Publicly address common concerns in a dedicated FAQ section or through social media posts. Acknowledge shipping delays or stock issues transparently. A voice that is honest about challenges is often more trusted than one that ignores them.
• •Segment Your Audience and Tailor the Tone: The copy for a first-time buyer should be simple, welcoming, and reassuring. For the experienced vaper, the tone can be more technical and community-focused, using industry-specific language that shows you understand their passion. This demonstrates that you value every type of customer.

Social Perception

Highly polarized, appreciated by some for extensive selection and competitive pricing, but frequently criticized by others for issues with customer service, shipping, and product reliability, leading to a reputation for being unreliable.

Copy Examples

• •Sleek. Powerful. Uncomplicated. Meet the new [Product Name]. Engineered for the purest flavor and maximum discretion. Your new daily driver has arrived. Tap to shop. #VapeLife #NewVape #GotVape
• •Upgrade Your Sessions. Not Your Spending. The Mid-Season Sale is on! Get up to 30% off on top-rated vaporizers, glass, and accessories. Don't wait, these deals are heating up fast!
• •Why shop anywhere else? From the latest portable vapes to the most intricate glass pieces, we've got it all. Seriously. Explore Canada's largest collection and find your perfect match.
• •For the Connoisseur Who Knows the Difference. You demand precision, flavor, and performance. The [High-End Product Name] delivers. Discover the tech that's changing the game for true aficionados. Plus, check out our latest blog post on advanced vaping techniques.
• •Looking for the perfect vape? With thousands of products, we've got you covered. From beginner-friendly to expert-level, find your fit at GotVape.ca! #VapeCanada #Vaporizer