Brand Tone

Trendy & Fashion-Forward, Youthful & Energetic, Approachable & Engaging, Aspirational & Confident, Direct & Promotional

Brand Values

• •Fashion & Trend Leadership
• •Style & Individuality
• •Quality (Stated)
• •Customer Experience & Satisfaction
• •Variety & Uniqueness

Best Practices

• •Stay Current with Trends (Visually and Linguistically): Incorporate current fashion slang and references relevant to the target audience (18-34 year old women in Peru). Use emojis and a visual language that resonates on platforms like Instagram and TikTok.
• •Emphasize Individuality and Confidence: Craft messages that empower customers to express their unique style. Use words like "bold," "unique," "confident," "express yourself."
• •Maintain an Energetic and Youthful Voice: Keep the language active, exciting, and slightly informal (but not unprofessional). Use exclamation points appropriately to convey enthusiasm. Think "approachable cool."
• •Foster a Sense of Community: Use inclusive language, address "GottaLovers" directly, and encourage interaction (e.g., "Tag us in your Gotta look!"). Highlight user-generated content when possible.
• •Be Direct and Clear in Promotions, but Infuse Brand Personality: While being clear about offers and calls to action, ensure the trendy and confident tone still comes through, avoiding overly dry or generic promotional language. Connect promotions to the lifestyle and aspiration the brand represents.

Social Perception

Trendy and Desirable, Fashion-Conscious Community, Mixed Quality Perception, Accessible Fashion

Copy Examples

• •Headline: Step Up Your Style Game. ✨ Body: Platform sneakers, killer boots, and the sandals everyone’s talking about. Your next shoe obsession is waiting at Gotta Peru. #GottaPeru #TrendingNow #ShoeLove
• •Headline: Be Bold. Be You. Be Gotta. Body: Express every side of you with shoes that make a statement. From street style to glam nights, find your perfect pair and own it. Shop the new collection! #GottaStyle #Individualidad #NewCollection
• •Headline: TikTok Fave Alert! 🔥 Body: You’ve seen them, you love them. Now make them yours! Get the viral looks and trending shoe styles straight from your feed to your closet. What are you waiting for, #GottaLover? #GottaZapatos #TikTokMadeMeBuyIt #MustHave
• •Headline: Confidence from the Ground Up. Body: Nothing like the perfect pair of shoes to make you feel unstoppable. Discover unique designs and quality that keeps up with your every move. Dare to be Gotta. #GottaPeru #EmpoweredWomen #ShoeObsession
• •Headline: Level Up Your Look (Literally!). 👠 Body: Platforms, chunky heels, and all the height you need to conquer your day in style. Explore the latest arrivals at Gotta Peru and find shoes that speak your language. #PlatformShoes #GottaTrend #StreetStylePeru