Brand Tone

Informative and Trustworthy, Aspirational and Results-Oriented, Direct and Commercial

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Accessibility
• •Efficacy

Best Practices

• •Always emphasize "100% Authentic" in bios, product descriptions, and ad copy to directly address a primary customer concern and reinforce your core value.
• •Pair aspirational goals ("glass skin," "flawless finish") with informative content (key ingredients, how it works) to build credibility and manage expectations.
• •Prominently feature customer testimonials in marketing materials and use direct quotes in social media posts to leverage social proof and let satisfied customers be your advocates.
• •Ensure the link between the "LOOK" social media brand and the "Gotimoy" e-commerce site is clear. For example, sign off social media posts with "The LOOK Team (gotimoy.com)" to bridge the two names.
• •Ensure all social posts and ads clearly direct users to the gotimoy.com website to purchase, creating a clear, frictionless path from discovery to conversion.

Social Perception

Reliable Source for Authentic Products; Effective and High-Quality; Good Customer Service; Slightly High Pricing

Copy Examples

• •Tired of dull skin? ✨ Unlock your inner glow with the Beauty of Joseon Glow Serum. Formulated with propolis and niacinamide to soothe and brighten. Authentic, effective, and perfect for your daily ritual. Tap to shop now on gotimoy.com and get the glow you deserve.
• •Stop guessing if your skincare is genuine. For 4 years, LOOK has delivered 100% authentic Korean beauty to Bangladesh. Our customers trust us for a reason. Experience the difference with the COSRX Snail Mucin Essence. Your journey to healthy skin starts here. Order today!
• •Your Skin, Our Promise. Discover clinically-proven, authentic Korean skincare curated just for you. From fighting acne to achieving that 'glass skin' glow, find your perfect match. Free delivery on orders over Tk 2000.
• •Is your cleanser making your skin feel tight? Switch to a cleanser that hydrates while it cleans. The BLAB Matcha Hydrating Foam Cleanser is super gentle and cleanses well without stripping your skin. Get yours now! Link in bio. #koreanskincarebd #gentlecleanser #gotimoy
• •Authentic K-Beauty Has Arrived | Your New Holy Grail Inside. Hi [Name], Say goodbye to skin concerns and hello to radiance. We know you care about what you put on your skin, which is why we only source 100% authentic products like the Anua Heartleaf Toner, proven to soothe and calm. See why hundreds of customers in Bangladesh trust us for their skincare needs.