Brand Tone

Passionate & Enthusiastic, Informative & Educational, Friendly & Relatable, Nature-Loving & Adventurous, Caring & Community-Oriented

Brand Values

• •Health & Wellness
• •Nature & Outdoors
• •Efficacy & Quality
• •Sustainability & Environmental Responsibility
• •Transparency
• •Community & Giving Back

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Julie Coll's personal story and passion for the outdoors and skin health. This authentic narrative is a cornerstone of the brand's relatability.
• •Focus on Benefits, Rooted in Nature: Always connect product features back to tangible benefits for an active, outdoor-loving audience. Emphasize natural ingredients and their power.
• •Use Positive and Empowering Language: Frame copy around a message of freedom, enjoyment, and well-being, rather than fear (e.g., "enjoy the sun safely" vs. "avoid sun damage").
• •Maintain a Conversational and Educational Style: Write as if you're talking to a knowledgeable friend. Explain the "why" behind the products and ingredients in an accessible way.
• •Highlight Community and Values: Regularly integrate messages about sustainability, giving back, and the "SunTru Cru" to reinforce the brand's caring and community-oriented ethos.

Social Perception

Positive for Users, Trustworthy (among users), Niche Awareness

Copy Examples

• •Headline: Love the Sun? So Do We. Protect Your Glow From Within. Body: Don't let the fear of sun damage keep you from your next adventure. Our founder, a fellow sun-lover and sailor, crafted ULTRA 3 to help your skin stay healthy and radiant, naturally. Ready to embrace the sunshine, worry-free?
• •Headline: Your Skin's Daily Dose of Nature-Powered Defense. Body: Suntru's ULTRA 3 isn't just another supplement; it's a commitment to your skin's vitality. Packed with powerful antioxidants like astaxanthin, it’s designed to support your skin's resilience against environmental stressors. Feel the difference that real ingredients make.
• •Headline: Adventure Awaits. We’ve Got Your Skin Covered (From the Inside Out!). Body: From mountain trails to ocean waves, live your passion to the fullest! Suntru is here to ensure your skin keeps up with your adventurous spirit. Plus, with every order, you're helping kids discover the wonders of the outdoors.
• •Headline: Tired of Complicated Skincare? Meet the Simple Solution for Sun-Kissed Skin. Body: Imagine effective skin support that fits seamlessly into your daily routine. That's Suntru. Inspired by a personal quest for better skin protection, ULTRA 3 offers a straightforward way to nourish your skin and enhance its natural beauty.
• •Headline: Join the SunTru Cru: Healthy Skin, Happy Planet. Body: We believe in products that are good for you and kind to the Earth. Our sustainable packaging and commitment to outdoor education mean you're choosing more than just a supplement – you're joining a community that cares. Let's shine together!