Brand Tone

Direct and Informative, Motivational and Encouraging, Accessible and Community-Oriented, Service-Oriented, Enthusiastic about Fitness

Brand Values

• •Quality at Fair Prices
• •Customer Orientation/Satisfaction
• •Accessibility (Home Fitness)
• •Innovation and Continuous Improvement
• •Sustainability
• •Community

Best Practices

• •Be Direct and Clear: Use straightforward language. Get to the point quickly, highlighting benefits and key features without excessive jargon. Focus on how the products help the customer achieve their fitness goals.
• •Stay Motivational and Positive: Frame messages aspirationally. Encourage users on their fitness journey, emphasizing strength, health, and achieving personal bests. Use active verbs and an energetic tone.
• •Emphasize Value and Quality: Consistently reiterate the balance of providing good quality equipment at fair prices. This is a core part of their stated value proposition.
• •Foster Community and Support: Continue to build the "Gorilla Sports Community" aspect. Offer helpful content (blogs, workout ideas, tips) and ensure customer service interactions are helpful, friendly, and reaffirm their expertise.
• •Show, Don't Just Tell (Especially on Visual Platforms): Utilize high-quality images and videos of products in realistic home gym settings and in use. Showcase the results and the feeling of using the equipment, reinforcing the motivational and practical aspects of the brand. Content on platforms like Instagram and TikTok should be dynamic and engaging.

Social Perception

Provider of Home Fitness Equipment, Mixed Quality Perception, Availability, Generally Reliable Service, Broad Range of Products

Copy Examples

• •Headline: Your Home Gym Starts Here. Quality Gear, Unbeatable Prices. Body: Stop dreaming, start doing. Gorilla Sports Switzerland delivers everything you need to build your perfect home gym. From heavy-duty racks to versatile dumbbells, get strong, get fit, get Gorilla.
• •Headline: Unleash Your Inner Strength. We’ve Got the Gear. Body: Ready to crush your fitness goals? Our extensive range of equipment is built for performance and designed for your home. Train harder, smarter, and on your terms. Shop Gorilla Sports today.
• •Headline: No Excuses. Just Results. Affordable Fitness Delivered. Body: Don’t let anything hold you back. Gorilla Sports offers top-value fitness equipment to make your home workouts effective and inspiring. Quality you can trust, prices you’ll love.
• •Headline: Join the Gorilla Sports Community! Your Goals, Our Support. Body: More than just equipment, we're your partners in fitness. Get expert advice, explore workout tips on our blog, and become part of a community passionate about strength and well-being. Let's achieve your best, together.
• •Headline: Built Tough, Priced Right. Your Swiss Fitness Experts. Body: As passionate fitness enthusiasts, we provide stable, reliable equipment that won’t break the bank. With fast Swiss shipping and dedicated local support, upgrading your training has never been easier.