Brand Tone

Trendy, visually-driven, impactful, and authentic.

Brand Values

• •Trendiness
• •Visual Impact
• •Efficiency
• •Authenticity
• •Empowerment

Best Practices

• •Maintain a modern, clean visual aesthetic across all platforms.
• •Use clear, concise, and inspiring language.
• •Show, don't just tell: use visuals and demonstrations to showcase product impact.
• •Incorporate user-generated content and testimonials to build trust.
• •Be authentic and transparent about the capabilities and limitations of digital products.

Social Perception

A contemporary brand that understands current visual trends, providing valuable tools and resources for creatives, while also being transparent and authentic about the capabilities of digital products.

Copy Examples

• •Unlock your creative potential with our Lightroom presets. One click, stunning results.
• •Level up your social media game with our ready-to-use templates. Effortless design, maximum impact.
• •Transform your photos with our professional-grade LUTs. Cinematic color grading made easy.
• •Get that perfect Instagram feed aesthetic with our curated presets. Consistent style, instant results.
• •Don't just take our word for it. See the incredible before-and-after transformations our presets can achieve.