Brand Tone

Emotive, Artisanal, and Appreciative

Brand Values

• •Storytelling & Emotional Connection: Goomti believes "stories have the power to capture emotions while gifts have the ability to capture stories." They focus on "emotive storytelling" to create aesthetic gifts.
• •Craftsmanship & Authenticity: The brand curates gifts "created by local artisans" and emphasizes "handcrafted" quality.
• •Celebration of Relationships & Moments: Their purpose is to help customers "turn precious moments with your loved ones into lifelong memories" and "celebrate bonds, share love and express gratitude."
• •Social Entrepreneurship & Empowerment: Goomti identifies as a "social entrepreneurship, artpreneurship, and impact business initiative" that bridges rural artisans with urban enthusiasts and champions gender diversity with a 70% women workforce.
• •Experiential Gifting: They aim to provide an "experiential, phygital gifting platform."

Best Practices

• •Lead with Emotion and Story: Always frame product descriptions and brand messages around the emotions they evoke or the stories they represent. Use words like "celebrate," "cherish," "love," "gratitude," "moments," and "memories."
• •Highlight the Artisan and Craftsmanship: Consistently mention the "handcrafted" nature of the products and the "local artisans" behind them. This reinforces authenticity and the value of the skill involved.
• •Use Evocative and Descriptive Language: Choose adjectives that convey beauty, uniqueness, and the sensory experience of the products (e.g., "mesmerising," "elegant," "serene," "vibrant," "healing essence").
• •Emphasize the "Why" Behind the Gift: Connect the act of gifting through Goomti to deeper purposes like strengthening bonds, expressing unspoken feelings, or creating lasting memories. Focus on the experience and the meaning.
• •Maintain a Warm and Appreciative Voice: Ensure the language is always respectful, warm, and appreciative – of the customer, the artisans, and the traditions/philosophies that inspire the products. This aligns with the brand's stated values of compassion and respect.

Social Perception

Goomti is perceived positively by its customers. They are seen as providing unique, beautiful, and high-quality artisan products that carry emotional significance. Customers appreciate the craftsmanship and the "healing essence" some products are described to have. The emphasis on storytelling and supporting local artisans likely contributes to a favorable perception among consumers who value authenticity and ethical sourcing.

Copy Examples

• •More than a sculpture, it's a story cast in metal. The 'Embrace of Love' (Soulful Symphony) captures a timeless moment, handcrafted by local artisans to bring warmth and emotive art to your sacred space. Gift a memory, share a feeling.
• •Let 'Passionate Flickers' illuminate your moments. Skillfully handcrafted, these candle stands are more than decor; they are an invitation to warmth, connection, and serene evenings. Add a healing essence to your home.
• •Every meal an experience, every piece a conversation. Our handcrafted tableware, born from captivating stories and artisan skill, turns dining into a celebration of connection and timeless beauty.
• •Own a singular expression of artistry. Our 'Oceanic Boat Craft' is a meticulously handcrafted, limited edition piece that adds a unique story and an embodiment of luxury to your space. For moments that deserve the exceptional.
• •Goomti: Where Gifting is an Art. Discover handcrafted treasures by local artisans, each with a story to tell. Celebrate love, express gratitude, and turn fleeting moments into cherished memories. Experience gifting that touches the soul.