Brand Tone

Artisanal & Passionate, Quality-focused & Enduring, Elegant & Refined, Authentic & Transparent, Slightly Formal but Approachable

Brand Values

• •Craftsmanship
• •Quality
• •Timelessness
• •Uniqueness
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artisanal, elegant, passionate, quality-focused) with examples of do's and don'ts. This ensures anyone writing for the brand has a clear reference.
• •Prioritize "Show, Don't Just Tell": Instead of saying "our products are high quality," describe the materials, the techniques, and the care that goes into making them, allowing the customer to infer the quality. For Goomti, this means talking about the vegetable-tanning process, the hand-stitching, the feel of the leather.
• •Focus on "You" and Benefits, Infused with Brand Values: While highlighting craftsmanship (a brand value), frame it in terms of how it benefits the customer. For example, "Our vegetable-tanned leather *ages beautifully, developing a unique patina that tells your story* over time."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. For Goomti, the elegant, clean visuals should be matched with equally refined and descriptive language.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook post, or an email, the underlying tone and core messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content across platforms to ensure alignment.

Social Perception

Appreciation for Quality, Desire for Uniqueness, Interest in Craftsmanship, Aspirational, Niche Appeal. The perception seems positive among those who know and follow the brand, focusing on the quality and artistry of the products.

Copy Examples

• •Product Ad (Instagram/Facebook): Experience the enduring touch of true craftsmanship. Our [Product Name] is meticulously handcrafted from the finest vegetable-tanned leather, designed to not just last, but to tell your story. Discover timeless elegance. #Goomti #HandcraftedLuxury #VegetableTannedLeather #Artisanal
• •Website About Us Snippet: At Goomti, leather is more than a material; it's a legacy. We pour our passion into every stitch, celebrating the rich tradition of artisanal craftsmanship. Each piece is a testament to timeless design and enduring quality, crafted to accompany you on life's journey.
• •Email Newsletter Subject Line: Unveiling New Arrivals: Where Artistry Meets Everyday Elegance
• •Social Media Post (Highlighting Process): From carefully selected hides to the final hand-finished detail, every Goomti creation is a labor of love. We believe in the beauty of the imperfectly perfect, the unique character that only a human touch can impart. #TheGoomtiProcess #ArtisanalJourney #SlowFashion
• •Promotional Copy (e.g., for a sale): Invest in timeless quality. For a limited time, enjoy [Discount Percentage]% off select Goomti handcrafted leather pieces. Embrace the art of enduring style. [Link to Sale]