Brand Tone

Creative & Imaginative, Playful & Approachable, Professional & Purposeful, Culturally Aware & Inclusive

Brand Values

• •Creativity & Originality
• •Storytelling
• •Passion & Personality
• •Community & Connection
• •Equity & Accessibility
• •Curiosity

Best Practices

• •Embrace Playful Professionalism: Balance creative, imaginative language with clear descriptions of services and value. Don't be afraid to use emojis or lighthearted phrasing where appropriate, but ensure the core message is always professional and easy to understand.
• •Lead with Story: Whether describing a project or the studio itself, frame it as a narrative. Highlight the "slice of life," the "world-building," and the "stories" you help create. This aligns with the studio's stated services.
• •Inject Personality & Passion: Let the enthusiasm for creativity and design shine through. Use active voice and vibrant descriptions. Phrases like "We're artists who bring passion and personality..." should be a guiding principle for the copy.
• •Stay Visually & Verbally Cohesive: Ensure the language used in copy complements the visual style of the illustrations and branding. If the visuals are whimsical and vibrant, the copy should reflect that energy.
• •Highlight Uniqueness & Cultural Relevance: When applicable, subtly weave in the studio's unique selling propositions, such as its focus on "outlandish ideas," world-building, or culturally significant projects. This will attract the right clients and community.

Social Perception

The studio's specialized nature (illustration, branding for streamers, world-building) and its connection to specific cultural themes (Filipinx) suggest it likely resonates with niche communities that value creativity, unique artistic expression, and culturally relevant design. The co-founder's public statements about equitable design suggest a perception of being mission-driven and socially conscious, at least within circles aware of her work and philosophy. Their offering of products like "Filipino drink stickers" likely fosters a positive perception among those who appreciate cultural representation in design.

Copy Examples

• •Dive into a new dimension! ✨ We loved bringing this [client/project type] to life, pixel by playful pixel. Got an outlandish idea? We're all ears (and drawing hands!). #goodwavesstudio #illustration #creative #worldbuilding #digitalart
• •Level up your stream! 🚀 Good Waves Studio crafts unique branding (logos, overlays, emotes & more) that lets YOUR personality shine. Ready to make some serious waves? DM us! #streamer #branding #graphicdesign #goodvibes
• •Good Waves Studio: We don't just design; we build worlds, tell stories, and bring your wildest creative visions to life. Specializing in illustration, branding, and celebrating the unique. Let's create something amazing together. [Link to Services]
• •Mapping out new realities. 🗺️ At Good Waves Studio, our curiosity drives us to design characters, craft narratives, and build entire worlds from the spark of an idea. Explore the possibilities with us. #worldbuilding #conceptart #storytelling #creative studio
• •Sip on some nostalgia! 🇵🇭 Our [Product Name] stickers celebrate the vibrant flavors of Filipino culture. Perfect for personalizing your gear and sharing a piece of home. Get yours at the Good Waves shop! #FilipinoArt #CulturalProud #StickerArt #GoodWavesStudio