Brand Tone

Conscious & Caring, Educational & Informative, Positive & Uplifting, Authentic & Transparent, Aesthetically Minded & Natural, Approachable & Friendly

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Conscious Consumerism
• •Quality & Durability
• •Health & Well-being
• •Simplicity & Natural Living
• •Community & Education

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Good Ivy's tone (e.g., conscious, caring, educational, positive, authentic), key messaging pillars, preferred vocabulary (and words to avoid), and provides examples. Share this with anyone creating content.
• •Always Emphasize "Why": Connect product features back to the core values of sustainability, environmental responsibility, and conscious living. Explain *why* a product is a good choice for the customer *and* the planet.
• •Educate Gently, Don't Preach: Share information and tips in an encouraging and supportive manner. Avoid judgmental or overly alarmist language. The goal is to empower customers to make positive changes, not to make them feel guilty.
• •Be Authentic and Transparent: Use honest language. If a product is "mostly" natural, say so. If sourcing is particularly ethical or local, highlight it. Authenticity builds trust, especially with an audience that values transparency.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the brand's visual identity (clean, natural, earthy). The language should evoke the same feelings as the imagery – calm, positive, and connected to nature. Regularly review all content to ensure consistency across all platforms.

Social Perception

Trusted Source for Eco-Goods, Ethical & Mission-Driven, Aspirational yet Accessible, Aesthetically Pleasing, Helpful & Supportive, Authentic

Copy Examples

• •Instagram Post (Image: Beautifully arranged reusable kitchen sponges and a solid dish soap bar): Make the switch to a greener clean. ✨ Our durable, plant-based kitchen essentials not only look beautiful but work hard to keep your home sparkling – all while being kind to the planet. Small changes, big impact. What’s your favorite eco-swap in the kitchen? #GoodIvy #SustainableKitchen #EcoFriendlyHome #ZeroWasteLiving #ConsciousCleaning
• •Facebook Ad (Targeting: Individuals interested in sustainability and natural living): Tired of single-use plastics cluttering your home and harming our Earth? At Good Ivy, we believe in a gentler way. Discover our curated collection of beautiful, reusable, and earth-friendly essentials designed for a sustainable lifestyle. Shop now and take a simple step towards a healthier planet and home. [Link to website] #GoodIvyLiving #EcoConscious #SustainableSwaps #PlasticFree
• •Product Description (For a set of beeswax wraps): Wrap it right, keep it fresh, and love your planet. Our Good Ivy Beeswax Wraps are the beautiful, natural alternative to plastic wrap. Handmade with organic cotton, sustainably sourced beeswax, jojoba oil, and tree resin, they’re washable, reusable, and fully compostable. Perfect for preserving your favorite foods while reducing waste and adding a touch of natural charm to your kitchen. Embrace the simple joy of sustainable living. #BeeswaxWraps #GoodIvy #SustainableStorage #EcoKitchen #SayNoToPlastic
• •Email Newsletter Snippet (Subject: Your Weekly Dose of Goodness from Good Ivy): Hello [Customer Name], This week at Good Ivy, we're celebrating the small victories in our journey to a more sustainable world. Whether it's choosing a reusable coffee cup or opting for a natural cleaner, every conscious choice matters. We're here to support you with thoughtfully crafted products that make eco-living easy and enjoyable. Explore our latest arrivals and find your next favorite sustainable swap! [Link to New Arrivals] With care, The Good Ivy Team
• •Website Homepage Headline: Live Beautifully, Sustainably. Good Ivy: Your Home for Thoughtfully Curated Eco-Friendly Essentials. (Sub-headline): Discover quality, earth-kind products that help you reduce waste and embrace a more conscious way of living.