Brand Tone

Elegant, respectful, celebratory, informative but warm.

Brand Values

• •Heritage
• •Artistry
• •Authenticity
• •Clarity
• •Elegance
• •Respect
• •Warmth

Best Practices

• •Develop a Brand Voice and Tone Guide: Document Gonenee's core values, personality traits, and the specific characteristics of its tone (e.g., 'elegant,' 'respectful,' 'celebratory,' 'informative but warm').
• •Provide examples of do's and don'ts for various communication channels.
• •Understand Your Audience Deeply: Tailor the tone slightly for different segments or platforms while staying true to the core brand voice.
• •Prioritize Clarity and Authenticity: Ensure the copy clearly communicates product information and brand values in a way that feels genuine and true to Indian culture.
• •Maintain Consistency Across All Touchpoints: Ensure that the tone used in website copy, social media captions, email marketing, customer service responses, and any other communication is aligned.

Social Perception

A brand that is perceived as elegant, respectful, and celebratory, while also being informative and warm. It is associated with heritage, artistry, and Indian culture.

Copy Examples

• •Experience the timeless artistry of Gonenee.
• •Celebrate tradition with our handcrafted collections.
• •Discover the rich heritage woven into every piece.
• •Elevate your style with Gonenee's elegant designs.
• •Embrace the warmth and beauty of Indian craftsmanship.