Brand Tone

Professional, Trustworthy, Knowledgeable, Direct, Transparent, Accessible and Welcoming (in person/direct interaction)

Brand Values

• •Expertise
• •Trustworthiness/Integrity
• •Fair Value/Competitive Pricing
• •Quality
• •Customer Service

Best Practices

• •Maintain Meticulous Detail: Always include comprehensive information for each watch (brand, model, reference, condition, inclusions, price, high-quality visuals). This reinforces expertise and transparency.
• •Emphasize Authenticity and Trust: Regularly reiterate the authentication process and the trustworthiness of the brand, especially when dealing with pre-owned high-value items. Customer testimonials can be leveraged here.
• •Consistent Professional Language: Use clear, professional, and respectful language across all platforms. Avoid overly casual slang or hype-driven marketing talk. The language should reflect the high-end nature of the products.
• •Prompt and Knowledgeable Responses: Ensure that all inquiries (DMs, WhatsApp, comments) are handled promptly and by staff who can demonstrate in-depth product knowledge, reinforcing the expert image.
• •Showcase Customer Satisfaction (with permission): Share positive customer reviews or experiences (like those on Carousell) to build social proof and highlight the welcoming, trustworthy service aspects of the brand, balancing the product-heavy content.

Social Perception

Positive, Specialized Niche, Established

Copy Examples

• •Experience timeless precision. Just arrived: Rolex Oyster Perpetual Sea-Dweller, Ref. 126600. NEW-UNWORN, full stickers, complete with box and papers dated Jan 2019. Discover an icon of horology at a competitive Singapore price. DM for enquiries or visit us at Far East Plaza. #GoldmanLuxury #RolexSeaDweller #LuxuryWatchSingapore
• •Investing in heritage. At Goldman Luxury, we meticulously source and authenticate each pre-owned timepiece, ensuring you acquire not just a watch, but a legacy. Fair pricing and expert guidance guaranteed. Explore our curated collection. #GoldmanLuxuryValues #PreOwnedLuxury #WatchExpertsSG
• •A connoisseur's choice: The A.Lange & Söhne 1815 Flyback Chronograph in Rose Gold (Ref: 414.032). MINT-UNPOLISHED condition, complete with box & certificate from March 2022. A testament to exceptional watchmaking. Serious enquiries welcome. #GoldmanLuxuryFinds #ALangeSoehne #RareWatches
• •Your trusted partner in luxury timepieces. For years, Goldman Luxury has been Singapore's choice for buying, selling, and trading authenticated pre-owned watches. Transparency, expertise, and exceptional service are at the heart of what we do. #TrustedSellerSG #GoldmanLuxuryExperience #LuxuryWatches
• •Discover your next exceptional timepiece. Visit Goldman Luxury at Far East Plaza (#02-112) or browse our latest arrivals on Instagram & Telegram. For direct enquiries, WhatsApp us at 8181 1106. We're here to assist you. #GoldmanLuxurySG #WatchShopping #SingaporeLuxury