Brand Tone

Inspiring, Helpful/Supportive, Positive & Uplifting, Accessible & Approachable, Creative

Brand Values

• •Creativity
• •Organization & Productivity
• •Beauty & Aesthetics
• •Quality
• •Accessibility & Affordability
• •Self-Expression
• •Ease of Use

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., Inspiring, Helpful, Positive, Accessible, Creative), 'words we use,' and 'words we avoid.' This ensures anyone writing copy is aligned.
• •Focus on 'You' (The Customer): Frame benefits and features around how they help the customer achieve their goals, solve their problems, or enhance their lives (e.g., 'helps *you* express your unique style,' 'organize *your* life with ease').
• •Use Positive and Encouraging Language: Words like 'transform,' 'inspire,' 'discover,' 'create,' 'beauty,' 'easy,' 'affordable' reinforce the brand's uplifting and accessible nature. Avoid overly technical jargon unless explaining a specific digital product feature clearly.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram), the core tone and values should be recognizable whether it's on the website, an email, or a social media post.
• •Showcase, Don't Just Tell, the Values: Instead of just saying 'we value creativity,' create copy that *feels* creative or inspires creative action. For 'organization,' provide copy that clearly explains how a product helps achieve it. Let the values shine through the product descriptions and the solutions offered. Ensure that product offerings are consistent with the stated brand focus (e.g. evaluate if the clothing item aligns with the digital art and organization mission).

Social Perception

Currently, the social perception is minimal to non-existent due to the brand's newness and lack of significant online presence or customer interaction. The primary challenge will be building this perception from the ground up. The unrelated clothing item on the website could cause slight confusion for early visitors about the brand's core focus if not contextualized or if it remains an isolated offering. The phishing warning associated with an email using the same domain (though for a different entity) presents a potential, albeit indirect, risk of negative association if users are not discerning. The brand should be aware of this.

Copy Examples

• •Unlock a more organized you! ✨ Our new [Planner Name] digital planner is here to help you conquer your goals and find joy in every day. Beautifully designed, intuitively organized. Tap to transform your planning! #DigitalPlanner #ProductivityBoost #OrganizedLife #GoldenTreasures #NewRelease
• •Your walls are waiting for their story. 🖼️ Discover unique, downloadable art at GoldenTreasures.org and instantly refresh your space with creativity and style. Affordable beauty, ready to print. #PrintableArt #HomeDecor #WallArtInspo #DIYDecor #ExpressYourself
• •Less Stress, More Sparkle: Find Your Perfect Digital Organizer! (Body snippet): Tired of an overflowing to-do list? Our digital planners bring calm and clarity, helping you manage your schedule with ease and a touch of beauty. Organize, achieve, and shine with Golden Treasures.
• •Make it uniquely yours! 🎨 Our customizable digital templates (like this [Product Type]) give you the creative freedom to design something truly special. Perfect for [Occasion/Use Case]. Start creating your treasure today! #Customizable #DigitalDesign #Personalized #CreativeProjects #GoldenTreasures
• •Golden Treasures: Digital tools to inspire, organize, and beautify your life. ✨ Affordable. Printable. Instantly yours. Explore our collections at goldentreasures.org. #DigitalProducts #WallDecor #Planners #Creativity #Organization