Brand Tone

Approachable & Informative, Service-Oriented & Customization-Focused, Value-Driven, Passionate

Brand Values

• •Quality & Value
• •Personalization & Customization
• •Customer Guidance & Education
• •Passion for Wine Culture

Best Practices

• •Maintain an approachable and informative tone, educating customers without being pretentious.
• •Emphasize personalized services and customization options like custom labels and BYOC.
• •Highlight the value proposition, focusing on quality wines and spirits at great value.
• •Convey passion for wine culture through enthusiastic language and evocative descriptions.
• •Position the brand as a helpful guide on the customer's wine journey, building trust and appealing to their practical side.

Social Perception

A good source for discovering wines, especially from Portugal and Argentina. The 'BYOC' (Build Your Own Case/Cellar) concept is a key differentiator. Customers should perceive the brand as a helpful guide on their wine journey, approachable and trustworthy.

Copy Examples

• •Discover quality wines and spirits at great value. Our collection caters to both wine collectors and beginners.
• •Build Your Own Case (BYOC) and create a personalized selection tailored to your tastes and preferences.
• •Let our expert team guide you through the world of wines and spirits, offering customized accessories, event planning, and tasting services.
• •Experience the passion we have for fine wines, spirits, and the culture they create. Salute to the passionate of Fine Wines, Fine Spirits and Fine Foods!
• •Explore our curated selection of agency wines from Portugal and Argentina, as well as unique liquors and single malts from around the world.