Brand Tone

friendly, youthful, and approachable

Brand Values

• •Quality and Comfort
• •Hypoallergenic
• •Beauty and Style
• •Customer Experience

Best Practices

• •Embrace a Friendly & Approachable Voice: Use warm, inviting language. Emojis can be effective when used appropriately to enhance this tone.
• •Highlight Comfort and Quality: Consistently mention the benefits of nickel-free silver and the comfort of the jewelry.
• •Keep it Youthful and Engaging: Use contemporary language and address the audience directly, as if having a conversation.
• •Focus on Solutions: Emphasize how the jewelry solves problems like skin sensitivity or the search for comfortable, stylish pieces.
• •Be Visually Congruent: Ensure that the visuals used alongside the copy (photos, videos) reflect the same bright, clean, and stylish aesthetic conveyed in the text.

Social Perception

positive within its engaged community. Their TikTok account has a significant number of likes and followers, suggesting an active and interested audience. The content aims to be helpful and engaging, such as tips on cleaning jewelry and showcasing new items. The brand's interaction on platforms like TikTok fosters a sense of community and approachability.

Copy Examples

• •Shine without the itch! ✨ Our nickel-free silver jewelry is as kind to your skin as it is beautiful. Sleep in it, live in it, love in it! #GoiaJoyas #ComfortStyle
• •Looking for that perfect gift? 🎁 Give the gift of Goia – beautifully crafted, nickel-free silver jewelry with packaging that wows! #RegalosGoia #JoyeriaFina
• •Your everyday sparkle, made comfy. Discover our latest collection of silver jewelry you’ll never want to take off. 😉 #GoiaCl #Plata925
• •Tired of jewelry that irritates? We get it. That’s why all Goia pieces are nickel-free and designed for sensitive skin. Feel beautiful, comfortably. #PielSensible #JoyasGoia
• •From delicate everyday pieces to statement sparkle, find your next favorite at Goia.cl. Beautiful, comfortable, nickel-free silver jewelry. ✨ #NewCollection #GoiaTrendy