Brand Tone

Professional, helpful, and results-driven.

Brand Values

• •Quality
• •Customer Satisfaction
• •Efficiency & Speed
• •Value & Competitive Pricing
• •Customization & Solutions
• •Reliability
• •American Made (for some products)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, helpful, results-driven, knowledgeable, efficient) with examples of "do's and don'ts." Share this with anyone creating content.
• •Focus on Customer Solutions: Frame product descriptions and marketing messages around how they solve a customer's problem or help them achieve their trade show goals (e.g., "increase leads," "enhance brand visibility," "save setup time"). This reinforces the "helpful" and "results-driven" aspects.
• •Use Clear, Concise, and Action-Oriented Language: Avoid jargon where possible. Be direct in your calls to action. This reflects professionalism and efficiency. Examples: "Shop Now," "Request a Quote," "Learn More," "Download Guide."
• •Maintain Professionalism Across All Channels: Whether it's website copy, email communication, product descriptions, or any (future) social media, the tone should remain consistent. Avoid overly casual slang or humor if it doesn't fit the established professional tone.
• •Emphasize Reliability and Trust: Consistently highlight guarantees, quality materials, customer support, and quick turnarounds. Use testimonials (once available and with permission) to build social proof that aligns with the trustworthy image.

Social Perception

Customers likely perceive them as a direct provider of trade show equipment. Their perception will be heavily influenced by their direct interactions: product quality, customer service experience, delivery times, and pricing. Lack of strong social media presence means there's less public conversation to gauge wider sentiment. This can be a double-edged sword: fewer public complaints, but also fewer public endorsements or community engagement. The perception is likely functional and transactional, focused on whether the company delivers on its promises of quality, speed, and price.

Copy Examples

• •Headline: Make Your Next Trade Show Your Best Yet. Body: Don't just attend, *command attention*. At GoGoTradeShow.com, we provide high-quality, customizable displays and dedicated support to ensure your booth stands out and delivers results. Explore our solutions – from pop-up displays to full custom exhibits. Get your free quote today!
• •Product Focus (e.g., Fabric Display): Seamless. Striking. Simple. Body: Our tension fabric displays offer a vibrant, professional look with hassle-free setup. Lightweight, durable, and printed with your unique graphics, they’re the smart choice for impactful branding. Need it fast? Ask about our rush production options!
• •Service Focus (e.g., Design Services): Your Vision, Expertly Crafted. Body: Have an idea but not sure how to bring it to life? Our experienced design team is here to help. We'll work with you to create a compelling trade show booth that reflects your brand and meets your specific goals. Let's design your success.
• •Benefit Focus (e.g., Fast Shipping): Your Deadline is Our Priority. Body: Tight turnaround? GoGoTradeShow.com offers fast shipping and rush production to ensure your displays arrive when you need them. Focus on your show, we'll handle the logistics. Shop with confidence.
• •Call to Action/Guarantee Focus: Exhibit with Confidence. Best Price Guaranteed. Body: Investing in your trade show presence should be straightforward. At GoGoTradeShow.com, we offer a wide selection of top-quality displays backed by our Best Price Guarantee and Satisfaction Guarantee. Elevate your brand without breaking your budget.