Brand Tone

Friendly, Casual, Authentic, Passion-Driven, Relaxed, Adventurous

Brand Values

• •Simplicity
• •Exploration/Adventure
• •Joie de Vivre (Pleasure of living life to the fullest)
• •Quality & Local Craftsmanship
• •Community

Best Practices

• •Keep it Simple and Relatable: Align with the stated value of simplicity.
• •Use positive language and focus on the experience and feeling the clothes enable, not just the items themselves.
• •Highlight Quebec roots and local craftsmanship.
• •Emphasize the relaxed and adventurous lifestyle associated with the brand.
• •Promote the brand's values of simplicity, exploration, and joie de vivre in all communications.

Social Perception

Positive within its niche, Authentic & Passion-Driven, Locally-Made, Quality & Unique Style

Copy Examples

• •"GoFind Clothing: Designed locally in Charlevoix, QC for a relaxed and adventurous lifestyle."
• •"Embrace simplicity, exploration, and joie de vivre with our unique designs."
• •"Founded by friends with an easy 't'es pas game' attitude, and a love for the Quebec wilderness."
• •"GoFindOriginals #Simplicité #JoieDeVivre"
• •"We believe in simplicity, the wonder of exploration, and grabbing life by the handfuls."