Brand Tone

Practical & Direct, Service-Oriented & Helpful, Confident & Experienced, Eco-Conscious (Increasingly), Informal but Professional

Brand Values

• •Affordability/Value for Money
• •Quality
• •Customer Satisfaction
• •Service & Support
• •Sustainability & Responsibility
• •Expertise & Specialization
• •Innovation

Best Practices

• •Prioritize Clarity and Value: Always lead with the core benefits for the customer – affordability, quality, sustainability, or convenience. Use clear, direct language.
• •Be Approachable and Helpful: Maintain a friendly, supportive tone in all communications, from website copy to customer service interactions. Emphasize how you solve customer problems.
• •Back Up Claims with Proof: Refer to experience (e.g., "over 10 years"), customer satisfaction scores (e.g., "9.3/10 review score"), and specific product features (e.g., "FSC®-certified," "PLA-coated").
• •Highlight Sustainability Efforts Genuinely: When discussing eco-friendly options, explain the benefits and your commitment clearly, avoiding greenwashing. Detail the materials and processes involved.
• •Maintain Consistency Across Platforms: Ensure the tone of voice is recognizable whether a customer is on your website, reading a social media post, or interacting with an ad. While the formality might slightly adjust (e.g., LinkedIn vs. Instagram), the core values and directness should remain.

Social Perception

Reliable & Trustworthy, Good Value Provider, Responsive & Customer-Focused, Environmentally Aware (Increasingly)

Copy Examples

• •Headline: Your Brand, Their Hands: Quality Custom Coffee Cups at the Best Price. Body: Get your logo noticed with every sip. At Goedkopekoffiebekers.be, we deliver vibrant, durable custom-printed coffee cups without breaking your budget. Fast design, faster delivery. Order yours today! Call to Action: Get a Free Quote!
• •Headline: Go Green Without Going Broke: Sustainable Coffee Cups for Your Business. Body: Make a responsible choice with our range of eco-friendly coffee cups. From compostable PLA to recyclable low-PE options, we offer sustainable solutions that don't compromise on quality or cost. Call to Action: Explore Our Eco Range!
• •Headline: Never Run Low on Coffee Cups Again! Reliable Supply, Unbeatable Prices. Body: We're the coffee cup specialists, ensuring you get the quality you need, when you need it. From 250 pieces to bulk orders, enjoy fast delivery and dedicated service. Because great coffee deserves a great cup. Call to Action: Shop Now & Save!
• •Headline: The Smartest Way to Stock Up: Premium Cups, "Goedkope" Prices. Body: For over 10 years, businesses have trusted us for their coffee cup needs. Why? Because we deliver quality, value, and service you can count on. See our extensive range and find your perfect cup today. Call to Action: View Our Collection!
• •Headline: Questions About Coffee Cups? Our Experts Are Here to Help! Body: Choosing the right coffee cup matters. Whether it's for branding, sustainability, or simply the best price, our friendly team is ready to guide you. Call us for expert advice! Call to Action: Call Us: [Phone Number]