Brand Tone

Helpful, Trustworthy, Value-Oriented, Customer-Focused

Brand Values

• •Customer Satisfaction
• •Service Excellence
• •Product Range & Availability
• •Heritage & Trust
• •Expertise

Best Practices

• •Highlight the company's long history and experience in the electrical business.
• •Emphasize the 'Price Match Promise' and competitive pricing.
• •Showcase positive customer reviews and testimonials.
• •Use a friendly and helpful tone in all communications.
• •Provide expert advice and product information.

Social Perception

Reliable, knowledgeable, and offering good value with fast delivery.

Copy Examples

• •Since 1925, Lords Electrical has been providing exceptional service and value.
• •Go Cordless: Your online specialist for cordless tools, offering expert advice and a wide product range.
• •We're committed to customer satisfaction. See what our customers are saying!
• •Price Match Promise: We won't be beaten on price. Shop with confidence.
• •Need help choosing the right cordless tool? Our experts are here to assist you.