Brand Tone

Humorous, Relatable, Confident, Youthful, Informative, Modern, Direct

Brand Values

• •Comfort
• •Innovation/Problem-Solving
• •Quality
• •Confidence/Empowerment
• •Relatability/Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the core personality traits (humorous, confident, relatable, youthful, direct), preferred vocabulary (and words to avoid), and provide clear examples of on-brand and off-brand copy.
• •Know Your Audience: Continue to tailor the humor and relatability to the target demographic, particularly the younger, active audience engaged on TikTok. The language should resonate with their everyday speech and online interaction style.
• •Prioritize Humor with Purpose: While humor is a key element, ensure it always subtly reinforces a product benefit (comfort, support, freedom from chafing) or a brand value (confidence).
• •Be Authentic and Transparent: The relatable tone works best when it feels genuine. Avoid overly corporate jargon or inauthentic attempts at slang. If highlighting user-generated content, ensure it aligns with the brand's overall message and tone.
• •Consistency Across All Channels: While the expression might vary slightly (e.g., more emojis on TikTok, slightly more descriptive on the website), the core humorous, confident, and relatable tone should be evident wherever the brand communicates – from social media captions and video scripts to website copy, email marketing, and customer service interactions.

Social Perception

Positive (among target audience on TikTok), Awareness & Clarity: potential challenge due to multiple companies using similar names, Product-Focused, Emerging Brand

Copy Examples

• •Headline for Social Media Ad: Your 'boys' called. They want an upgrade. #GlydeComfort
• •Website Product Snippet: Stop the squish. End the chafe. Glyde in. Our pouch underwear is so comfortable, you'll forget it's even there (but trust us, everything's right where it should be).
• •TikTok Video Caption Idea: That feeling when you switch to Glyde... Yeah, it's *that* good. 😉 #PouchPerfection #GameChanger
• •Email Subject Line: Warning: May cause extreme comfort and swagger.
• •Instagram Bio Snippet: Making the world more comfortable, one pair at a time. Seriously comfortable pouch underwear for men who move. #GlydeWear