Brand Tone

Professional yet Approachable/Warm, Results-Oriented & Confident, Educational & Informative, Modern & Premium

Brand Values

• •Efficacy & Results
• •Quality & Purity
• •Scientific Credibility
• •Customer Well-being & Safety
• •Accessibility (to an extent)

Best Practices

• •Prioritize clarity and simplicity: While the products are science-backed, the primary communication should be easy to understand, focusing on the benefits rather than overly technical jargon.
• •Maintain a balance of professionalism and warmth: Reinforce credibility with terms like "dermatologist-recommended" and "clinically proven," but keep the overall tone approachable and empathetic to the consumer's skin concerns.
• •Focus on "Glow" and "Radiance" but Specify Benefits: Consistently use keywords associated with the desired outcomes (glow, radiance, brightness) while also detailing specific benefits like "even skin tone," "reduced dark spots," and "hydration."
• •Incorporate User Language and Testimonials (Authentically): Reflect how real users talk about their results and skin aspirations. Use genuine testimonials to build trust and relatability.
• •Ensure Visuals and Text are Cohesive: The modern, clean, and premium aesthetic of the visuals should be matched by clear, concise, and benefit-driven copy that reinforces the brand's quality and efficacy.

Social Perception

Trusted & Recommended, Effective for Skin Glow & Evenness, Good Quality Ingredients, Convenient to Use, Results Require Consistency, Premium but Worth It (for many)

Copy Examples

• •Unlock your inner radiance. ✨ Glutone 1000, powered by Setria® Glutathione, is your daily dose of dermatologist-trusted glow. Reveal brighter, more even-toned skin from within. Ready to shine? #GlutoneGlow #HealthySkin #SkincareScience #EvenSkinTone
• •Tired of dull skin and uneven tone? Discover the Glutone difference. From our potent Glutone 1000 tablets to our hydrating Hydra Face Wash, each product is scientifically formulated for visible results. Dermatologist recommended, loved by users. Shop your glow solution today! #GlutoneIndia #SkinWellness #DermatologistRecommended #RadiantYou
• •Experience the Science of Glow. Glutone: Clinically proven ingredients for visibly healthier, brighter, and more hydrated skin. Your journey to radiance starts here.
• •My 3-Month Glutone Journey: Real Results for Stubborn Pigmentation! ✨ Trying out Glutone C and Glutone Serum – see the before & after! If you're looking for that healthy, even glow, this might be it! #GlutoneReview #HyperpigmentationSolution #GlowingSkinSecrets
• •Effortless Glow, On-the-Go! New Glutone MD with fast-absorbing Setria® Glutathione. Just place under your tongue, no water needed. Combat dullness and dark spots, and detoxify your skin anytime, anywhere. Your secret to sustained radiance. #GlutoneMD #QuickGlow #SkinDetox #HealthyHabits