Brand Tone

Direct and Product-Focused, Simple and Functional, Clear and Concise (with Japanese cultural nuances)

Brand Values

• •Accessibility (to Gluten-Free Products)
• •Health-Consciousness (Implied)
• •Variety (in Snacks)

Best Practices

• •Clarity and Simplicity (分かりやすさと簡潔性 - Wakari-yasusa to kanketsu-sei): Ensure product information, benefits, and calls to action are easy to understand. Avoid overly complex language.
• •Authenticity in Health Messaging (健康メッセージの信頼性 - Kenkō messēji no shinrai-sei): If promoting health benefits, be accurate and avoid making unsubstantiated claims. Focus on "gluten-free" as the primary characteristic.
• •Visual Consistency (視覚的な一貫性 - Shikaku-tekina ikkan-sei): While this is about copywriting, the visual presentation on the site (which is currently quite simple) should align with the straightforward and clean tone of the copy.
• •Customer-Centric Language (顧客中心の言葉遣い - Kokyaku chūshin no kotobadzukai): Address the customer's needs and potential questions (e.g., "Looking for delicious gluten-free snacks?").
• •Cultural Relevance (文化的妥当性 - Bunka-teki datō-sei): Ensure the tone and language are appropriate and resonate with the target Japanese audience. This includes politeness levels and common consumer concerns in Japan (e.g., ingredient transparency, quality).

Social Perception

The broader gluten-free market is perceived as health-oriented, necessary for individuals with celiac disease or gluten sensitivity, and sometimes as a lifestyle choice. There's a general appreciation for businesses that make gluten-free products more accessible.

Copy Examples

• •忙しい日にも、美味しくグルテンフリー。ブルーダイナソーのヘルシースナックで、手軽にエネルギーチャージ！(Deliciously gluten-free, even on busy days. Easily recharge your energy with Blue Dinosaur's healthy snacks!)
• •自然の恵みをそのままに。グルテンフリーのスナックで、体に優しい選択を。素材本来の美味しさをお楽しみください。(The blessings of nature, as they are. Make a body-friendly choice with gluten-free snacks. Enjoy the original taste of the ingredients.)
• •グルテンフリー生活を、もっと楽しく、もっと美味しく。Glu10free が厳選したスナックで、安心の食生活をサポートします。(Make your gluten-free life more fun and delicious. Glu10free supports a worry-free diet with carefully selected snacks.)
• •話題のグルテンフリースナック、[商品名]が入荷！今日のヘルシーなおやつにいかがですか？([Product Name], the popular gluten-free snack, is now in stock! How about a healthy treat for today?)
• •罪悪感なしのご褒美タイム。濃厚グルテンフリーブラウニーバイトで、心も体も満たされるひとときを。(A guilt-free reward time. A moment to satisfy both mind and body with rich gluten-free brownie bites.)