Brand Tone

Community-focused and Supportive, Creative and Unique, Playful and Authentic, Passionate and Enthusiastic, Approachable and Friendly

Brand Values

• •Community: Strong ties to the EDM and festival community are central to the brand's identity and actions.
• •Creativity and Self-Expression: Providing unique apparel that allows individuals to express themselves within the rave culture.
• •Authenticity: A genuine connection with the audience, embracing imperfections (e.g., "queen of misspellings").
• •Support and Giving Back: Engaging in charitable efforts and supporting community members.
• •Passion for the Culture: Deeply embedded in the rave and EDM scene, creating products born from a love for it.

Best Practices

• •Embrace the "Queen of Misspellings" Persona Authentically: Continue to incorporate a touch of lighthearted imperfection and humor. This makes the brand relatable and human, but ensure it doesn't compromise clarity on important information (like product details or policies).
• •Speak the Community's Language: Use slang, emojis (✨), and references that resonate with the EDM and festival scene. Stay updated on current trends and lingo within the community.
• •Prioritize Connection Over Perfection: Focus on genuine engagement and building relationships rather than overly polished corporate speak. Respond to comments and messages in a friendly, approachable manner.
• •Highlight the "By Ravers, For Ravers" Aspect: Continuously reinforce that the brand is an integral part of the community it serves. Share user-generated content, feature community members, and tell stories from within the scene.
• •Be Visibly Passionate and Supportive: Let Hannah's passion for the music, the fashion, and the community shine through in all communications. Continue to highlight collaborations, support for artists, and charitable initiatives.

Social Perception

A Go-To Brand for Unique Festival Wear, Community-Oriented and Caring, Creator-Driven and Authentic, High-Quality and Artistic, Engaged and Responsive

Copy Examples

• •Instagram Post (Image: New cloak design): Drop a ✨ if you're ready to get lost in the music (and look epic doing it 😉). Our new [Cloak Name] just landed – designed by your fave rave queen (of misspellings, obvi!). Limited run, grab yours and let's light up the night! #GlowiiScape #FestivalFashion #EDMStyle #RaveReady #UniqueDesigns
• •TikTok Video Teaser (Fast cuts of new collection): ⚠️ WARNING: May cause extreme festi-vibes! ⚠️ Our latest drop is HERE & it’s everything you’ve dreamed of for your next rave. Peep the link in bio – you know the drill! Who’s copping? Let me know! 👇 #GlowiiScape #NewDrop #FestivalWear #RaveOutfits #EDMCommunity #SupportSmallBusiness
• •Website Banner (Homepage): GlowiiScape: Wear Your Vibe. ✨ Unique, comfy rave gear designed with love (and a few typos) by one of your own. Join the fam!
• •Email Newsletter Subject: 🤫 Psst... Your Next Favorite Festi-Fit Just Dropped (Plus a little something from Hannah!) *(Body includes a personal note from Hannah and highlights new items/community news)*
• •Twitter Post (Promoting a charity collaboration): So stoked to announce our collab with @[Artist/Charity]! ❤️ 100% of profits from our special edition [Product Name] go to [Cause]. Let's show the world what the #EDMFamily is all about! #GlowiiScapeCares #RaveForACause #CommunityLove