Brand Tone

Playful, Fun, Approachable, Relatable, Educational, Informative, Energetic, Youthful, Authentic

Brand Values

• •Accessibility
• •Simplicity & Clarity
• •Efficacy
• •Inclusivity & Diversity
• •Cruelty-Free & Vegan
• •Education
• •Community
• •Transparency

Best Practices

• •Know Your Lingo (and Your Audience's): Stay updated with Gen Z slang, emojis, and communication styles, but use them authentically. Don't force it if it doesn't fit the specific message. The language should feel natural and relatable, like talking to a friend.
• •Keep it Upbeat and Positive: Even when addressing skin "problems," maintain an optimistic and empowering tone. Focus on solutions and the positive feeling of healthy, glowing skin.
• •Educate Playfully: Simplify complex skincare information. Use analogies, short lists, and engaging questions. "Cheat sheets," clear benefit-driven names, and bite-sized tips work well.
• •Embrace Visual Language in Text: Use emojis strategically to add personality and visual appeal. Employ formatting like asterisks for emphasis (e.g., *super_cute*) or underscores as seen in their website copy.
• •Be Real and Inclusive: Acknowledge real skin textures and concerns. Use inclusive language that resonates with a diverse audience. Share user-generated content and stories that reflect the "Glow Collective" spirit.

Social Perception

Positively Viewed by Gen Z, Effective for Specific Concerns, Good Value for Money, Educational and Easy to Navigate, Concerns about Fragrance, Trusted Entry Point, Engaging and Modern

Copy Examples

• •(Instagram Caption for a new hydrating serum): "Thirsty skin? 😩💧 Quench it with our NEW H2-Oh-Wow! Hydra-Boost Serum! 💦 Packed with hyaluronic acid and peachy goodness to leave your skin plump, dewy, and ready to slay the day. ✨ #GlowHub #HydrationStation #SkincareGoals #GetYourGlowOn"
• •(TikTok Video Script Snippet - demonstrating a spot treatment): "OMG, breakout emergency! 😱 But don't stress, bestie! Our Zit Zap Wand is here to the rescue. 🦸‍♀️ Just a dab on that pesky pimple, and watch it shrink! Gentle, effective, and super_cute. 😉 #GlowHubBeauty #ZitZap #AcneCare #RealSkin #TikTokMadeMeBuyIt"
• •(Website Product Description - for a brightening cleanser): "Ready to reveal your inner radiance? ☀️ Our Purify & Brighten Jelly Cleanser gently washes away the daily grime, while fruit enzymes give dull skin the boot. Expect a fresh, clean feel and a glow that’s pure ✨magic✨. P.S. It smells amazing (you're welcome!). #CleanseAndGlow #BrighteningSkincare"
• •(Email Subject Line for a sale): "🚨 Glow Up Alert! 🚨 Score your Glow Hub faves for less! 💸"
• •(Facebook Post about their educational quiz): "Confused about your skin type? 🤔 Don't know your serums from your spritzes? 🤷‍♀️ Take our super quick (and fun!) Skincare Quiz! We’ll help you build your perfect Glow Hub routine in just 2 mins. Link in bio to get your glow_plan! 📝💖 #GlowHub #SkincareQuiz #EasySkincare #YourBestSkin"