Brand Tone

Evocative & Sensory, Natural & Handcrafted, Warm & Inviting, Passionate & Caring

Brand Values

• •Quality Craftsmanship: Handcrafted soy candles, made with care and attention to detail.
• •Natural Ingredients: Pure soy wax melts, essence of nature, natural and eco-friendly soy candles.
• •Sensory Experience: Ignite your senses, magical aromas, delightful experience, lift your mood.
• •Customer Satisfaction: Highlighted through positive customer reviews and aiming for a delightful experience.
• •Simplicity & Elegance: Believe in the beauty of simplicity, natural elegance of soy.

Best Practices

• •Focus on Sensory Language: Use descriptive words that appeal to the senses, particularly smell and sight, to convey the experience of the candles (e.g., "enchanting aroma," "warm glow," "creamy vanilla," "uplifting citrus").
• •Highlight Core Values: Consistently weave in mentions of what makes Glowax special – its handcrafted nature, use of soy wax, eco-friendly approach, and commitment to quality.
• •Incorporate Customer Testimonials: Sprinkle in snippets of positive customer reviews to build trust and credibility.
• •Use Evocative Language: Use evocative language to create an atmosphere. Use words and phrases that conjure images of warmth, relaxation, and natural beauty.
• •Maintain a Consistent Tone: Ensure that all copywriting reflects the brand's warm, inviting, and passionate tone, creating a cohesive brand experience.

Social Perception

Glowax is perceived as a provider of high-quality, handcrafted soy candles with pleasant and distinct scents that are not overwhelming, creating a serene and inviting atmosphere.

Copy Examples

• •Ignite your senses with our handcrafted soy candles, bringing the essence of nature into your space.
• •Experience the magical aromas of our pure soy wax melts, designed to brighten your moments and lift your mood.
• •Each Glowax candle is made with care and attention to detail, creating a serene atmosphere and a delightful experience.
• •Discover the natural elegance of soy with our handcrafted candles, perfect for creating a warm glow in any room.
• •Indulge in the enchanting aroma of our Orange Cinnamon candle, a customer favorite that fills your home with festive cheer.