Brand Tone

Fun and Playful, Expressive and Creative, Bohemian and Free-Spirited, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Self-Expression and Individuality
• •Creativity and Artistry
• •Joy and Celebration
• •Quality
• •Community and Connection
• •Consciousness (emerging)

Best Practices

• •Embrace the Sparkle: Use vibrant, enthusiastic, and slightly playful language. Incorporate words like "glow," "shine," "sparkle," "magic," and "vibrant" naturally within the copy.
• •Focus on Self-Expression: Frame product benefits around creativity, individuality, and the ability for customers to showcase their unique style and spirit.
• •Connect with the Festival Vibe: Use language that resonates with the freedom, joy, and community spirit of festivals and celebratory events. Reference experiences like dancing, music, and connection.
• •Keep it Approachable and Authentic: Write as if you're talking to a friend who shares a love for art and fun. Avoid overly corporate or stiff language. Share the brand story and the passion behind the products.
• •Visual-Verbal Harmony: Ensure the copywriting complements the visual style. If the images are bohemian and free-spirited, the language should echo that feel. Use emojis thoughtfully to enhance playfulness and emotion, particularly on social media.

Social Perception

A Go-To Brand for Festival Accessories, High Quality and Unique, Fun and Sparkly, Creative and Inspiring, Australian-Born and Authentic

Copy Examples

• •✨ Get ready to GLO-W like never before! ✨ Our NEW Cosmic Dust Collection just landed! Hand-drawn designs that shimmer by day and blaze by night. Unleash your inner sparkle and tag a friend who needs this magic in their life! #GloTatts #CosmicDust #FestivalFashion #BodyArt #SparkleSeason
• •Festival season is calling! 📞 Don't just go, GLO! Our metallic and glow-in-the-dark temporary tattoos are your ultimate +1 for every dance floor and starlit night. Easy to apply, stunning to see. Shop the look now and own the night! 👉 [Link to website] #GloTatts #FestivalReady #TemporaryTattoos #ShineOn #BohoChic
• •Sparkle responsibly! 🌿 Our Biodegradable GLO Glitter lets you shine bright while being kind to Mother Earth. Perfect for guilt-free glam at festivals, parties, or just because. Sprinkle on the magic and let your spirit shimmer! #GloTattsBioGlitter #EcoFriendlySparkle #SustainableStyle #FestivalGlitter
• •Ready for Your Glow Up? ✨ Fresh Styles + Festival Inspo Inside! *(Body Snippet):* Hey Sparkle Squad! Get ready to express your unique vibe with the latest GLO TATTS® arrivals. From intricate henna-inspired designs to bold new bindis, we've got everything you need to make a statement. Plus, check out our top tips for rocking your GLO at your next event! [Link to New Arrivals]
• •GRWM festival edition! ✨ Watch how I apply our 'Moonbeam' face gems for an instant magical look! 🤩 So easy & stays put while you dance! 😉 #glotatts #facegems #festivalmakeup #grwmfestival #makeuptutorial #sparkle #fyp