Brand Tone

Patriotic, Appreciative, Faith-Oriented, Personal, Craft-Proud, Friendly, Quality-Conscious, Enthusiastic

Brand Values

• •Patriotism & Service
• •Faith & Family
• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer Appreciation
• •Entrepreneurial Spirit

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Patriotic, Appreciative, Faith-Oriented, Personal, Craft-Proud, Friendly, Quality-Conscious, Enthusiastic) and values (Patriotism, Service, Faith, Family, Quality, Personalization, Customer Appreciation, Entrepreneurship). Share this with anyone creating content.
• •Use "We" and Inclusive Language: As a family-owned business, using "we" fosters a personal connection. Language should be welcoming and speak directly to the customer's desires for unique, meaningful products.
• •Incorporate Thematic Keywords Naturally: Weave in terms related to patriotism, faith, family, customization, and quality without overstuffing. Hashtags on social media should consistently reflect these core themes.
• •Tell Stories: Share the inspiration behind designs, customer stories (with permission), or the process of creation. This reinforces the "craft-proud" and "personal" aspects of the brand.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more visuals on Instagram/Pinterest, more interaction on Facebook/TikTok), the core tone and values should remain consistent in all communications, from website copy and product descriptions to social media posts and customer service interactions.

Social Perception

Positive but niche. Supporter of specific communities. Small Business Appeal. Trustworthy (within its sphere)

Copy Examples

• •Salute your service or honor a hero with our new collection of laser-engraved tumblers. Each design is crafted with pride, right here in the USA. Personalize yours today and carry your colors everywhere. #VeteranOwned #ProudAmerican #MilitaryPride
• •From our family to yours, create a lasting piece that tells your story. Our custom wooden name signs are more than decor; they're a celebration of family, faith, and the moments that matter most. Let's design your heirloom. #FamilyOwned #FaithAndFamily #PersonalizedHome
• •Add a sprinkle of joy and a dash of handmade charm to your festive look! ✨ Our new Christmas earrings are here, crafted with love and perfect for gifting (or keeping!). Get yours and shine bright this season! #HandmadeWithLove #FestiveFun #ShopSmallHoliday
• •Your vision, our craftsmanship! Don't just buy a gift, create a one-of-a-kind treasure. From monograms to heartfelt messages, we'll laser engrave it to perfection. What can we customize for you today? #CustomMade #UniqueGifts #LaserEngraved
• •At Glory Laser Designs, every piece we create is infused with pride, precision, and a deep respect for faith, family, and freedom. Thank you for supporting our veteran-owned small business and letting us bring your special moments to life. #GloryLaserDesigns #CraftedWithCare #MadeInUSA