Brand Tone

Sophisticated, Scientific, Caring, Honest, Approachable

Brand Values

• •Efficacy & Results
• •Quality & Purity
• •Scientific Innovation
• •Authenticity & Self-Care
• •Sustainability & Ethics
• •Customer-Centricity
• •Age Positivity

Best Practices

• •Prioritize 'Benefit-Driven' Language Rooted in Science and Nature: Always connect product features (e.g., 'biofermentation,' 'natural ingredients') to tangible customer benefits (e.g., 'visibly smoother skin,' 'healthy radiance') using clear, elegant, and confident language.
• •Embrace Storytelling Aligned with Values: Weave in the brand's origin story, the founder's philosophy of self-care and natural beauty, and the commitment to 'smart luxury' and ethical practices into website copy, blog posts, and social media narratives.
• •Maintain a Consistent Visual and Textual Aesthetic on Social Media: Ensure that the sophisticated and elegant yet approachable tone is reflected not just in the words but also in the imagery, video style, and overall feed aesthetic on platforms like Instagram and TikTok.
• •Acknowledge feedback gracefully and reinforce the brand's commitment to quality and customer satisfaction.
• •Showcase certifications and scientific validation to build trust and reinforce the brand's commitment to efficacy and transparency.

Social Perception

Positive, Appreciative, Luxurious, Trustworthy, Good Value, Caring, Effective for Mature Skin

Copy Examples

• •Discover the art of perfect skincare with Gloryal London, inspired by British traditions of quality and elegance.
• •Experience visible results after the first application with our scientifically proven formulas.
• •At Gloryal London, we believe beauty is about confidence, health, and radiance at every stage of life.
• •Our fair pricing promise ensures you receive powerful ingredients directly from the lab, without overpaying for marketing or branding.
• •Committed to cruelty-free and sustainable practices, Gloryal London delivers premium care with only natural components.