Brand Tone

Educational, Professional, Reassuring/Authoritative, Engaging/Illustrative

Brand Values

• •Health & Hygiene
• •Education & Awareness
• •Effectiveness & Reliability
• •Safety
• •Prevention

Best Practices

• •Prioritize Clarity and Education: Always aim to inform and teach. Explain the 'why' and 'how' behind hygiene practices and how the products facilitate this understanding.
• •Maintain a Professional Yet Accessible Voice: While targeting professionals, ensure the language is understandable and not overly jargonistic, especially when materials might be adapted for broader audiences like parents or children.
• •Emphasize Visual Impact: Consistently use words that evoke the visual nature of the product (e.g., 'reveal,' 'illuminate,' 'see,' 'demonstrate,' 'visualise'). This is a core differentiator.
• •Instill Confidence Through Reliability: Highlight the effectiveness and trusted nature of the products. Refer to their use in various professional and educational settings to build credibility.
• •Adapt for the Specific Audience Segment: While maintaining core values, subtly adjust the tone when addressing different groups. For educators of young children, lean into more engaging and 'fun' language. For healthcare professionals, maintain a more formal, evidence-based tone.

Social Perception

Trusted Educational Tool, Valuable for Multiple Sectors, Impactful and Eye-Opening, Associated with Proactive Health Measures

Copy Examples

• •Headline: See What You're Missing. Teach Hand Hygiene That Sticks. Body: Glo Germ UK makes the invisible visible. Our UV-reveal products provide a powerful, hands-on learning experience, showing exactly where germs hide and how effective (or ineffective) handwashing can be. Perfect for schools, clinics, and food safety training. Educate effectively, protect proactively. Tone: Educational, Direct, Reassuring
• •Headline: Is Your Team *Really* Clean? Prove It With Glo Germ. Body: Don't just tell them, show them. Glo Germ offers an undeniable visual demonstration of hygiene standards and cross-contamination risks. Essential for healthcare, food service, and any industry where cleanliness is critical. Invest in effective training, ensure compliance. Tone: Authoritative, Professional, Benefit-driven
• •Headline: Make Handwashing an 'Aha!' Moment for Kids! Body: Turn hygiene lessons into a fascinating discovery! Glo Germ’s fun, interactive glowing germs show kids the importance of washing properly. Safe, non-toxic, and unforgettable. Because seeing is believing, especially for little learners. Tone: Engaging, Child-friendly, Educational
• •Headline: Elevate Your Infection Control Training. Body: Go beyond theory. Glo Germ products provide a practical, evidence-based tool to demonstrate hand hygiene efficacy, surface decontamination, and PPE best practices. Trusted by healthcare educators worldwide to reinforce critical infection prevention protocols. Tone: Professional, Technical, Trust-focused
• •Headline: The Unseen Threat: Visualised. The Solution: Demonstrated. Body: Glo Germ UK empowers you to teach the vital importance of hygiene with striking visual proof. Our simulation products illuminate the path to better health by clearly showing how germs spread and how to stop them. For a healthier tomorrow, start with better training today. Tone: Impactful, Educational, Solution-oriented