Brand Tone

friendly, enthusiastic, and helpful. informative and accessible, trendy and engaging

Brand Values

• •Creativity
• •Variety and Quality
• •Customer Support/Allyship
• •Accessibility
• •Honesty
• •Responsibility
• •Friendliness
• •Innovation

Best Practices

• •Embrace "Partyshopper" & Enthusiastic Language: Consistently use friendly and inclusive terms like "Partyshopper". Inject enthusiasm with exclamation points (used appropriately) and positive adjectives (e.g., "dazzling," "vibrant," "unforgettable").
• •Focus on Creativity and Empowerment: Frame copy around enabling the customer's creativity. Use phrases that inspire and empower them to create their ideal event, reinforcing the "where your creativity begins" tagline.
• •Be a Helpful Ally: Position the brand as a knowledgeable and supportive partner. Offer tips, ideas, and solutions within the copy, reinforcing the idea that San Jorge Party is there to help them succeed.
• •Showcase Variety and Quality Simply: Clearly communicate the breadth of products and the quality of brands offered without overwhelming the reader. Use clear, concise language when describing product ranges.
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend who's planning a party. Avoid overly formal or technical jargon. Keep sentences relatively short and engaging, especially for social media. Use emojis where appropriate to enhance the friendly tone. ✨🥳💡

Social Perception

Positive: Customers generally perceive San Jorge Party as a go-to source for party supplies, especially balloons, with good prices and a wide selection. They are seen as suppliers for both individual consumers and decorators/wholesalers. Responsive: The brand actively responds to comments and inquiries on social media, addressing concerns and providing information. Local and National Reach: They have physical store locations (Monterrey and Guadalupe) and also emphasize their national shipping capabilities, broadening their perceived reach. Engaged with Trends: Their TikTok presence suggests they are in tune with current trends in party decorations and social media marketing.

Copy Examples

• •Headline: Unleash Your Party Vision! ✨ Find Everything You Need at San Jorge Party. Body: From dazzling balloons to the perfect finishing touches, we're here to help you create unforgettable celebrations. Let your creativity soar! #SanJorgeParty #PartySupplies #EventDecor
• •Headline: Hey Partyshoppers! 👋 Your Dream Decoration Starts Here. Body: Got a theme in mind? We've got the gear! Explore our huge selection of balloons and party essentials. Quality products, amazing variety, and a sprinkle of San Jorge magic! 😉 Shop now: sanjorgeparty.com
• •Headline: Don't Just Throw a Party, CREATE an Experience! 🥳 Body: San Jorge Party is your creative partner for every occasion. Discover vibrant colors, top brands, and all the inspiration you need. Let's make some memories! #FiestaTime #BalloonArt #CelebrationStation
• •Headline: Stuck for Ideas? We've Got You Covered! 💡 Body: Our team at San Jorge Party loves helping your creative visions come to life! Check out our latest arrivals and get inspired for your next event. Quality supplies for a picture-perfect party! #PartyInspo #DecorGoals #SanJorgeHelps
• •Headline: Level Up Your Celebrations with San Jorge Party! 🚀 Body: Why settle for ordinary? We provide the quality balloons and party supplies that decorators and party planners trust. Nationwide shipping available! Let's get this party started! #EventPros #PartyExperts #BalloonDecor