Brand Tone

Supportive, Caring, Trustworthy, Family-Oriented

Brand Values

• •Family/Parent-Child Relationship
• •Support for Parents
• •Customer Satisfaction
• •Quality & Trust
• •Convenience for Traveling Families
• •Accessibility

Best Practices

• •Always prioritize the parent-child relationship in messaging.
• •Emphasize the support and care provided to parents throughout their journey.
• •Reinforce trust and assurance through guarantees and customer service.
• •Highlight the convenience and accessibility offered to traveling families.
• •Maintain a friendly, helpful, and family-oriented tone in all communications.

Social Perception

Positive among its customers and perceived as French-focused

Copy Examples

• •"For us, the parent-child relationship is the most precious thing, which is why we want to support you in your daily life to allow you to make the most of these magical moments."
• •"Thousands of satisfied customers..."
• •"Guaranteed 100% Satisfied or Refunded."
• •"Small family who loves to travel and wants to give a little help to other parents when traveling."
• •"That's why we decided to create this online store to support you in this great adventure."