Brand Tone

Sophisticated, Stylish, Creative, Evocative, Playful, Witty, Confident, Assertive, Helpful, and Reassuring.

Brand Values

• •Design and Aesthetics
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Customer Experience
• •Innovation and Breadth of Offering

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., sophisticated, witty, inspiring), corresponding tone characteristics (e.g., uses evocative language, incorporates clever wordplay, focuses on aspiration), words to use, and words to avoid.
• •Know Your Audience: Understand who you're talking to. The language and references used for architects and designers might differ slightly from those aimed at homeowners, but the core brand voice should remain consistent.
• •Storytelling with Product Descriptions: Don't just list features; weave a narrative around collections and products, as Glazzio Surfaces already does effectively (e.g., "Sential...Born of earth and fire, this collection stands defiant against the ordinary"). This makes the product more relatable and memorable.
• •Maintain Consistency Across All Channels: Ensure the defined tone is used everywhere – website copy, product descriptions, blog posts, email marketing, and any (future or current) social media communications.
• •Train Your Team & Review Regularly: If multiple people are creating content, ensure they are all familiar with and trained on the brand voice. Regularly review content to ensure it aligns with the established tone and make adjustments as the brand evolves.

Social Perception

The brand is perceived as a knowledgeable and stylish source for tile and stone, valuing customer support and utilizing tools for customer engagement. They aim to be seen as design-focused and trend-aware.

Copy Examples

• •Headline: Beyond the Surface: Discover Tiles That Tell Your Story. Body: At Glazzio Surfaces, we believe tile is more than just a finish; it's a statement. Explore collections designed to inspire, transform, and bring your unique vision to life. Because your space deserves to be as original as you are.
• •Headline: Tired of the Tyranny of Trends? So Are We. Body: Introducing the [Evocative Collection Name] series. For those who dare to defy the ordinary and embrace timeless design with a rebellious spirit. It’s not just tile, it’s a declaration.
• •Headline: Let Your Walls Do the Talking (and the Compliment-Getting). Body: From the subtle hum of our Groove collection to the bold pronouncements of Machismo, Glazzio Surfaces offers the perfect voice for your interiors. Tile is easy; making it unforgettable is our specialty.
• •Headline: The Only Drama Your Renovation Needs is in Our Tiles. Body: With Glazzio Surfaces, experience a seamless selection of fashion-forward tiles for any budget. We handle the style, you handle the spotlight. Explore our [Specific Style, e.g., Geometric Calm or Nectura] collection and let the transformation begin.
• •Headline: Warning: May Cause Extreme Design Envy. Body: Our [Playful Collection Name, e.g., Popsicle or Secret Sauce] tiles aren't for the faint of heart. They’re for the bold, the creative, the ones ready to make a splash. Ready to turn heads? We thought so.