Brand Tone

Aspirational yet Accessible, Convenience-Oriented, Youthful and Trendy, Informative and Helpful, Promotional

Brand Values

• •Variety and Choice
• •Affordability
• •Convenience
• •Style and Fashion
• •Customer Service (implied)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (e.g., Aspirational yet Accessible, Youthful, Convenience-Focused), key messaging pillars, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Prioritize the "Convenience" Angle: Continuously weave in messaging about ease of shopping, home services, fast delivery, and user-friendly processes, as this is a strong differentiator.
• •Balance Fashion with Affordability: Showcase trendy styles and aspirational looks, but always ground them with clear information about value, offers, or the accessibility of the price point. Avoid language that could be perceived as overly exclusive or luxury-focused unless actively pursuing a different segment.
• •Speak Your Audience's Language: Use contemporary, relatable language that resonates with a younger, tech-savvy, fashion-conscious audience. Incorporate relevant emojis and a slightly informal yet professional tone where appropriate (especially on social media).
• •Be Benefit-Oriented and Solution-Driven: Focus copy on how Glassonomic’s products and services solve customer problems (e.g., eye strain, finding affordable stylish glasses, getting an eye test easily) or help them achieve their desires (e.g., looking fashionable, seeing clearly, expressing personality).

Social Perception

Emerging Online Eyewear Retailer, Fashion-Forward and Value-Driven, Convenient Option, Dependent on Execution, Moderate Social Media Engagement

Copy Examples

• •Headline (Website Banner/Social Media Ad): Your Next Style Obsession: Delivered. Explore 1000+ trendy frames & try them on at home for FREE! #GlassonomicStyle
• •Instagram Caption (for a new collection): Level up your look! ✨ Our new 'Urban Edge' collection just dropped. Think bold designs, fresh vibes, and that Glassonomic comfort you love. Tap to shop your new faves now & enjoy Free Shipping! #NewCollection #EyewearFashion #Glassonomic
• •Facebook Post (promoting home eye test): Clear vision, zero hassle. 🤓 Get a FREE professional eye test in the comfort of your home. Book your slot today and see the world differently with Glassonomic! Learn more: [Link] #HomeEyeTest #VisionCare #ConvenienceByGlassonomic
• •Email Subject Line (for a sale): 🎉 BOGO is BACK! 🎉 Double the Style, Half the Spend on ALL Glasses!
• •Product Description Snippet (for computer glasses): Conquer your screen time in style! Our Blue Light Blocking glasses protect your eyes, reduce strain, and look amazing doing it. Lightweight comfort for all-day wear. Find your perfect pair. #DigitalWellness #ScreenSmart #GlassonomicTech