Brand Tone

Approachable and Friendly, Empowering and Encouraging, Playful and Trendy, Informative and Helpful

Brand Values

• •Quality and Efficacy
• •Convenience and Time-Saving
• •Affordability
• •Individuality and Self-Expression
• •Animal Welfare
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Glashes tone (e.g., friendly, empowering, playful, informative) with examples of "do's and don'ts" for writers.
• •Know Your Audience: Consistently use language and references that resonate with the target demographic (individuals interested in convenient, affordable, and stylish DIY beauty solutions).
• •Be Authentic and Transparent: Continue to share real customer experiences and be open about the product (as potentially seen with the "disadvantages" TikTok). This builds trust.
• •Focus on Benefits, Not Just Features: While mentioning product features like "flexible band" is good, always tie it back to a customer benefit like "so comfortable, you'll forget you're wearing them!"
• •Maintain Consistency Across All Channels: Ensure the tone of voice is aligned across the website, social media posts, email marketing, and any customer service interactions. Regularly review content to check for consistency.

Social Perception

Positive Customer Feedback: Reviews highlighted on the website are overwhelmingly positive, with customers praising the ease of application, comfort, appearance, and longevity of the lashes. High Ratings on Review Platforms: Glashes has a "Sehr Gut" (Very Good) 5.00 out of 5 rating based on 7 reviews on ProvenExpert.com, as of early June 2024. Active Engagement: The presence of customer photos and video reviews on the website and social media suggests an engaged customer base that is happy to share their results. Transparency (Potential): A TikTok video titled "Die 4 Nachteile von Glashes" (The 4 Disadvantages of Glashes) could be interpreted as an attempt at transparency Allergy-Friendly (Specific Product Line): Some TikTok comments suggest that the "Adore Her by Glashes" glue is suitable for individuals with allergies.

Copy Examples

• •Headline (Playful & Empowering): Your Lash Game, Elevated. DIY Fabulosity in Minutes!
• •Social Media Post (Friendly & Engaging): Hey Lash Lovers! ✨ Show us your best Glashes look! Tag us @glashes_janine and use #GlashesDIY for a chance to be featured. We can't wait to see your gorgeous eyes! 😉
• •Product Description Snippet (Informative & Reassuring): Tired of pricey salon visits? Our Luna Lash Starter Kit gives you everything you need for stunning, 7-day wear lashes at home. Gentle, vegan, and oh-so-easy to apply – your secret to effortless glam is here!
• •Email Subject Line (Trendy & Benefit-Oriented): Unlock 7 Days of Flawless Lashes (No Salon Needed!)
• •Ad Copy (Direct & Value-Focused): Why wait for an appointment? Get salon-quality lashes that last, for less. Shop Glashes DIY lash extensions now and discover your new favorite beauty hack!