Brand Tone

Practical and Informative, Quality-Conscious, Elegant and Aspirational (Visuals), Friendly and Accessible (Social Media)

Brand Values

• •Quality
• •Practicality & Convenience
• •Safety & Health
• •Home Comfort & Aesthetics
• •Reliability/Trust

Best Practices

• •Prioritize Product Benefits & Solutions: Always highlight how the products make the customer's life easier, better, or more beautiful (e.g., "spill-proof," "saves time," "adds elegance effortlessly").
• •Emphasize Quality Markers: Consistently mention "Made in Germany" and "Oeko-Tex Certified" as shorthand for quality, safety, and trust.
• •Use Clear, Concise Language: Avoid overly technical jargon. Focus on straightforward descriptions and the tangible advantages of the products. The language should be accessible yet refined.
• •Maintain a Positive and Reassuring Voice: The copy should inspire confidence in the product's performance and durability, reassuring customers they are making a smart purchase.
• •Align Visuals and Text: Ensure the elegance and aspiration conveyed in product photography are matched by a tone in the copy that is polished and appreciates quality, while still being grounded in practical benefits.

Social Perception

The brand presents itself as a provider of high-quality, practical, and safe home textiles, trustworthy and quality-oriented.

Copy Examples

• •Headline: Effortless Elegance, Every Day. Body: Spills happen. Stains don't have to. Our Oeko-Tex certified tablecloths combine beautiful design with ultimate practicality. Made in Germany for lasting quality you can trust. Spend less time worrying, more time enjoying.
• •Headline: Style That’s Ready for Real Life. Body: Introducing Glantex easy-care cushion covers. Stunning designs, vibrant colours, and the freedom to live comfortably. Stain-resistant and machine washable – because your home should be beautiful *and* easy.
• •Headline: The German Standard for Your Table. Body: Experience the Glantex difference. Premium, non-iron table linens crafted with care and certified by Oeko-Tex for your peace of mind. Elevate your dining, simplify your life.
• •Headline: Beauty, Durability, and Peace of Mind. In One. Body: Why choose? Glantex offers home textiles that are as beautiful as they are resilient. Our "Made in Germany" promise means quality you can feel, and Oeko-Tex certification means safety you can rely on.
• •Headline: Relax. It's Glantex. Body: From family dinners to festive gatherings, our stain-protected table runners ensure your surfaces stay pristine. Beautifully designed, effortlessly maintained. Discover the art of worry-free living.