Brand Tone

Approachable, Friendly, Educational, Informative, Passionate, Enthusiastic, Trendy, Modern, Trustworthy, and Authentic

Brand Values

• •Quality and Efficacy
• •Customer Empowerment and Self-Love
• •Authenticity and Curation
• •Education and Expertise
• •Community and Connection
• •Inclusivity and Welcome
• •Innovation

Best Practices

• •Speak Like a Knowledgeable Friend: Use warm, inviting language. Avoid overly technical jargon unless explained clearly. The aim is to be helpful and approachable, offering "honest advice and great recommendations."
• •Educate and Empower: Frame copy around providing value and information. Explain the benefits of ingredients and routines, helping customers make informed choices and feel confident in their skincare journey.
• •Show, Don't Just Tell, Your Passion: Let enthusiasm for K-beauty shine through. Use positive and engaging language when describing products and their effects.
• •Stay Authentic and Transparent: Be honest about products and their suitability for different skin types or concerns. Highlight the curation process and the authenticity of the brands offered.
• •Maintain Visual and Verbal Consistency: Ensure the language used aligns across all platforms (website, social media, email). Use a consistent style for product descriptions, blog posts, and social media captions that reflects the brand's core values of quality, expertise, and approachability. Adapt the delivery for each platform (e.g., more playful on TikTok, slightly more detailed on the blog) while keeping the core tone intact.

Social Perception

Trusted K-Beauty Source, High-Quality Products, Positive Customer Experience, Experiential Retailer, Community-Focused

Copy Examples

• •Headline: "Unlock Your Glow: Discover Korea's Best-Kept Skincare Secrets with GlamTouch!" Body: "Ready to transform your skincare routine? At GlamTouch, we've handpicked the most innovative and effective K-Beauty treasures, straight from Seoul to you. Let us guide you on your journey to radiant, healthy skin. Because you deserve to glow! ✨"
• •Headline: "More Than Just Products, It's a Skincare Journey. And We're Here With You." Body: "Feeling overwhelmed by the 10-step routine? Or just curious about the magic of essences? Our friendly GlamTouch experts are passionate about helping you find *your* perfect K-Beauty ritual. Explore our curated collection and let's achieve those skin goals together!"
• •Headline: "Spotted on TikTok! ✨ Get the Viral K-Beauty Faves at GlamTouch!" Body: "You've seen the hype, now experience the results! From a dewy 'glass skin' finish to a pop of playful color, GlamTouch brings you the trending K-Beauty products everyone's talking about. Authentic, effective, and ready to make you shine. #KbeautyUK #ViralSkincare"
• •Headline: "Self-Love Starts with Skin Love. Treat Yourself to the Best of K-Beauty." Body: "At GlamTouch, we believe skincare is a beautiful act of self-care. Indulge in our luxurious, yet affordable, range of Korean skincare and makeup. Hand-selected for quality and results, because loving the skin you're in is always in style."
• •Headline: "Your K-Beauty Questions, Answered! Explore Our Latest Blog Post." Body: "Ever wondered which serum is right for your skin type? Or how to master that perfect gradient lip? Dive into the GlamTouch blog for expert tips, product deep-dives, and all things K-Beauty. We're passionate about sharing the knowledge so you can glow with confidence!"