Brand Tone

Aspirational & Empowering, Friendly & Approachable, Practical & Reassuring, Inclusive & Welcoming

Brand Values

• •Accessibility
• •Inclusivity
• •Empowerment
• •Quality & Convenience
• •Self-Care

Best Practices

• •Emphasize Empowerment and Inclusivity: Always weave in messages that make individuals feel seen, valued, and capable of achieving beautiful results, regardless of their background or nail skills.
• •Acknowledge common pain points of traditional manicures (cost, time, salon experiences) and position GlamTint as the joyful, practical solution.
• •Be Clear, Concise, and Action-Oriented: While being friendly, ensure the copy is easy to understand, highlights key benefits (easy application, long-lasting, affordable), and encourages action (e.g., "Shop Now," "Discover Your Style").
• •Use Welcoming and Community-Focused Language: Reinforce the "family" aspect mentioned in the "About Us" page.
• •Address potential confusion by differentiating GlamTint nails from other "Glam Tint" products.

Social Perception

GlamTint aims to be perceived as an inclusive, accessible, and empowering brand that provides salon-quality nail solutions for everyone. While also adressing potential confusion with lip tint products with similar names and emphasizing the DIY aspect that users enjoy.

Copy Examples

• •Welcome to the family!
• •Because you’re worthy of all things glamorous!
• •From busy moms to dazzling drag stars, we celebrate YOU.
• •Achieve salon-quality nails at home, without the salon price tag!
• •Express yourself with our wide variety of nail styles.