Brand Tone

Luxurious & Aspirational, Expert & Educational, Friendly & Welcoming, Confident & Results-Oriented

Brand Values

• •Quality & Excellence
• •Expertise & Education
• •Client Empowerment & Confidence
• •Customer Experience
• •Health-Conscious Beauty

Best Practices

• •Always Emphasize Quality and Luxury: Use words like "luxury," "premium," "custom," "flawless," "radiant," and "expert" to reinforce the high-end positioning.
• •Balance Professionalism with Warmth: Maintain an expert voice, especially when discussing techniques or training, but ensure the language is also welcoming, encouraging, and friendly to make clients feel comfortable.
• •Highlight the "Natural" and "Healthy" Aspects: Consistently mention the use of vegan, cruelty-free, paraben-free, and all-natural DHA ingredients to appeal to health-conscious consumers and differentiate from less premium services.
• •Focus on the Outcome and Feeling: Connect the service to the emotional benefits – confidence, feeling beautiful, readiness for an event. Use aspirational language that paints a picture of the desired result.
• •Educate and Empower: Share tips, explain the process, and highlight the expertise behind the services and training. This builds trust and positions the brand as a knowledgeable leader. Ensure all claims are backed by the quality of service and product.

Social Perception

As a Premier Provider, As an Authority, As Trustworthy & Reliable, As Aspirational yet Attainable, As Welcoming & Professional

Copy Examples

• •Unlock your most radiant self. ✨ Our custom luxury spray tans are more than just color; they're a confidence boost, an instant glow-up, and your secret to feeling fabulous. Crafted with all-natural, vegan ingredients for a flawless finish every time. Ready for your transformation? Book your appointment via the link in bio! #GlamTanByNatalie #LuxuryTan #OCSprayTan #NaturalGlow #ConfidenceBoost
• •Experience the Art of the Perfect Glow. At Glam Tan by Natalie, we blend luxury, expertise, and the finest natural ingredients to deliver Orange County's most sought-after spray tans and premier training.
• •Ready to turn your passion for beauty into a thriving career? 🎓 Our acclaimed Spray Tan Training Academy, led by industry expert Natalie Teggi, offers comprehensive courses to master the art of the perfect glow. Learn the techniques, business secrets, and product knowledge to become a sought-after tanning artist. Enroll today and start your journey! #SprayTanTraining #BeautyBusiness #OCBeauty #CareerInBeauty #GlamTanAcademy
• •Hello Gorgeous! Elevate your glow this season with [New Product/Seasonal Offer] at Glam Tan by Natalie. We believe in a luxurious experience from start to finish, using only the best vegan and natural-DHA solutions to ensure your tan is as healthy as it is beautiful. Treat yourself – you deserve it! Click here to learn more and book. [Link]
• •Watch the magic happen! ✨ Getting that perfect, even glow is an art. Our pro techniques ensure a streak-free, natural-looking tan every single time. 😉 Want to learn our secrets or get this glow for yourself? Link in bio! #SprayTanPro #TanningTips #OCSalon #SatisfyingVideos #GlamTan