Brand Tone

Enthusiastic, Glamorous, Friendly, Empowering, Trendy

Brand Values

• •Quality at Affordable Prices
• •Customer Empowerment & Confidence
• •Variety & Inclusivity
• •Customer Satisfaction
• •Trend-Consciousness

Best Practices

• •Stay Enthusiastic and Positive: Use exclamation points judiciously, vibrant adjectives (e.g., "gorgeous," "stunning," "amazing"), and an overall upbeat feel in your language.
• •Embrace Friendly, Informal Language: Use contractions, address the audience directly ("you," "your"), and incorporate popular slang or beauty community terms where appropriate (e.g., "lash up," "slay," "flutter goals"). Keep it relatable.
• •Highlight Empowerment and Confidence: Frame product benefits around how they make the customer feel (e.g., confident, beautiful, ready to take on the world) rather than just product features. Reinforce the idea of embracing one's own beauty.
• •Keep it Glamorous but Accessible: While showcasing aspirational looks, always tie it back to affordability and ease of use. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Engage with Your Community: Use questions to encourage interaction, feature user-generated content in your copy, and adopt a conversational style that invites customers to be part of the "Glamify fam." This reinforces approachability.

Social Perception

Positive, Reliable, Desirable

Copy Examples

• •Headline: Lash Out Loud! ✨ Your Glam Transformation Starts Here. Body: Ready to turn heads? Our best-selling lashes give you that main character energy, without the celeb price tag. Go on, treat your beautiful self! #GlamifyBabe
• •Headline: Level Up Your Look! 🔥 From Desk to Diva in 5. Body: Don't just dream of a glam night out, MAKE IT HAPPEN! Our easy-to-apply lashes are your secret weapon for instant confidence. Get ready to slay! #FlutterGoals
• •Headline: Be Your OWN Kind of Beautiful. (We’ll just add the sparkle!) 😉 Body: Embrace your unique features and let your inner glam shine! Our diverse lash collection has the perfect style to enhance YOUR natural beauty. Because you’re already a star! #EmpoweredByGlamify
• •Headline: Wallet-Friendly WOW! 🤩 High-Quality Glam That Loves Your Budget. Body: Who says fabulous has to be pricey? Get those luxe lash looks you adore, reuse them up to 15 times, and still have cash for cocktails! Quality glam is officially accessible. #GlamifyUK #AffordableLuxury
• •Headline: Obsessed is an Understatement. 😍 Join the Glamify Lash Fam! Body: Our DMs are full of it, our customers rave about it – it's the Glamify effect! Discover why our lashes are a cult fave for that perfect flutter, day or night. What look will you create? #LashLove