Brand Tone

Playful, Caring, Joyful, Approachable, Creative

Brand Values

• •Quality & Comfort
• •Creativity & Individuality
• •Child-Centricity
• •Parental Trust (Mom-Approved)
• •Joy and Celebration

Best Practices

• •Create a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Playful, Caring, Joyful, Creative, Trustworthy) and provide 'do's and don'ts' for language and style.
• •Know Your Audience (Parents): Use language that resonates with parents – acknowledge their joys, challenges, and priorities (like comfort, safety, and celebrating milestones). Keep it relatable and empathetic.
• •Emphasize Storytelling: Continue to weave the 'mom-owned' narrative and the passion behind the designs into your copy. Stories connect emotionally and reinforce values.
• •Prioritize Positivity and Warmth: Ensure all communications, from product descriptions to customer service interactions, exude a sense of happiness, care, and approachability. Use emojis thoughtfully where appropriate to enhance playfulness.
• •Be Consistent Across All Channels: Whether it's the website, social media captions, email newsletters, or packaging, the tone should feel unified. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

High-quality, comfortable, and stylish children's clothing with fun and unique designs. Good value, trustworthy (especially for moms), Indian homegrown brand.

Copy Examples

• •Headline: Tiny Humans, Big Personalities! ✨ Dress them in joy with Gladmumma's super-soft, super-fun tees!
• •Social Media Post: Fuel their adventures and their giggles! 🚀 Our 'Mischief Maker' tee is crafted from 100% cuddly cotton because even the cheekiest little ones deserve the gentlest touch. #GladMumma #HappyKids #ComfyClothes
• •Product Description Snippet (for a 'Big Sister' T-shirt): She’s not just a big sister; she’s a superhero in training! Our 'Big Sister Tiger Design' tee is made with love and the softest, mom-approved cotton, perfect for all her amazing adventures alongside her little sidekick. Let her roar with pride and comfort! 🐯💕
• •Email Subject Line: Psst... New Drops for Your Little Sunshine! ☀️ Unwrap Happiness!
• •About Us Snippet: At Gladmumma, we’re not just making clothes; we’re crafting little pieces of happiness. Born from a mother's love and a passion for design, each tee and onesie is a high-five to childhood – comfy, creative, and always ready for a cuddle or a cartwheel!